Birds Eye Celebrates The Nation’s Love Of Fish Fingers With National Sandwich Awards Launch

Since Clarence Birdseye created the fish finger in 1955, it has become one of the nation’s best-loved and most-consumed teatime treats. Now, new data from Birds Eye shows that we’re eating more fish fingers than ever before, with sales of £85m this year. That’s equivalent to a whopping 1.5 million fish fingers eaten each day, or 18 every second.

To celebrate the nation’s love affair with Britain’s most famous teatime staple, Birds Eye went and launched the Fish Finger Sandwich Awards on National Sandwich Day (3rd November) – in search of the UK’s most innovative and attention-grabbing fish finger sandwich creations.

Fish finger sandwiches have become a cultural phenomenon, loved by generation after generation, and are now a British institution as revered as a Sunday roast or Pimms at Wimbledon. Whilst everyone from celebrity chefs such as Jamie Oliver and Mark Hix have their own recipes, debate still rages around what makes the perfect fish finger sandwich. White bread? Brown sauce? Ketchup? Mayonnaise? Is it still a sandwich if it’s made with one slice of bread? Now, the nation will get the opportunity to have their say.

Steve Chantry, Birds Eye Marketing Director comments: “We’re on course to eat 568 million fish fingers this year. With numbers like this, you can’t deny that fish fingers and fish finger sandwiches are a huge part of British life.

“From the fancy versions found on gastropub menus, to a simple teatime favourite for the kids after school, fish finger sandwiches are everywhere. Given all that practice, though, you might imagine that we long ago settled on its ideal form. Far from it. We’re incredibly excited to launch these awards and look forward to seeing all those creations – from the sublime to the ridiculous!”

The winners crowned at a glitzy ceremony in London on February 16 were Gabrielle Sander from Enfield and Chris Lanyon of Chapel Café, Cornwall and the winning recipes will now be featured on select packs of Birds Eye fish fingers following the announcement.

Entries for this years competition can soon be made via the Birds Eye Facebook page by sharing a photo of the fish finger sandwich creation alongside a short description and list of ingredients, alternatively on Twitter and Instagram and including the hashtag #myfishfingersandwich.

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