Chalkhill Blue turns to Rotisol to Help Grow Sales
With an estate consisting of around 1,800 sites nationally; comprising tenanted, leased, franchised and managed pubs, and employing over 12,000 people throughout England and Wales, Marston’s Inn and Taverns is a leading pub operator and independent brewer.
As the leading brewer of premium cask and bottled ales, including Marston’s Pedigree and Hobgoblin, Marston’s portfolio also includes Banks’s, Jennings, Wychwood, Ringwood, Brakspear and Mansfield beers. One of the newest sites in company’s estate is the impressive looking, purpose built, Chalkhill Blue pub in Andover.
As part of the company’s growing Rotisserie chain, Chalkhill Blue opened at the end of November 2013, offering guests an informal, relaxed, family dining experience in a restaurant seating 180 covers. Additionally a well-stocked bar area for those simply looking for a drink and a fully landscaped outside seating and dining area makes the pub an ideal location for those warm summer evenings and weekends.
Combining Marston’s ethos for quality food and value for money, the kitchen design and fit out needed to encompass a range of equipment. Bryan Major, Manager of the Chalkhill Blue explains:
“With a menu focusing heavily on freshly produced, delicious home cooked food, the right equipment was essential to providing a continued quality and level of service which is demanded by our customers. As you would expect with a rotisserie restaurant, much of our menu was focused around chicken in one way or another. We were keen to ensure it wasn’t just a delicious taste that enticed the customer, but a complete sensory experience. By having a rotisserie in a front of house environment, the customer would benefit from the sights and aromas associated with this unique cooking method, as a result of which we knew we wanted equipment that was not only consistent but also looked great.”
As with other establishments in the Marston’s Rotisserie chain, Bryan was provided with the details of the team of specialists from Jestic Foodservice Equipment, UK distributors of the market leading Rotisol brand. Bryan continues:
“With our menu being heavily influenced by rotisserie chicken and with a desire to have the equipment in a front of house environment to enhance the intrigue, it was crucial for us to have equipment that not only produced a consistent quality but also had the right aesthetic appeal for our customers.”
After much time spent researching different products on the market, Marston’s kitchen development team specified the Rotisol Millennium range for the Rotisserie chain. Fully adjustable, finished with a high quality exterior and fitted with tempered glass front doors for style and safety, Bryan explains the benefits of the equipment for his front of house team at the Chalkhill Blue:
“As a focal point for customers when they first enter the Chalkhill Blue, the Rotisol rotisserie gives us a real point of difference to other pubs and restaurants in the local area. Being very much a family orientated establishment, we also find that children are fascinated by the cooking process, often standing to watch while our chefs remove the delicious, cooked meat from the spits. We use the rotisserie twice a day for lunch and dinner throughout the week and with an element of upselling from the front of house team, we have found the Rotisol to be an exceptional aid to increase sales and boost return custom.
It’s not just the front of house team that enjoy the benefits of using the rotisserie, as Second Chef at the Chalkhill Blue, Craig Paddy alludes:
“The way the Rotisol is able to evenly cook the chicken, producing a really moist, succulent meat that we can utilise in numerous dishes on our menu, is outstanding. It’s not just chicken we cook either, using the appliance to cook Gammon for our ham, egg and chips and delicious ham hock and for the various joints we cook for Sunday roasts. From a chef’s point of view, the rotisserie also gives us the chance to use a cooking method we may not have experienced before. With precise temperature control and the ability to alter the turning speed, the Rotisol is also extremely versatile when it comes to cooking different foods.”
The ‘deluxe’ black enamel finish, complete with brass trim on the Rotisol Millennium at the Chalkhill Blue, ensures the appliance stands in pride of place within the restaurant area of the establishment. Excellent feedback from customers and enhanced food sales since opening, has ensured Bryan and his dedicated team have really found themselves a niche in Andover and the surrounding area.
For further information on the Chalkhill Blue Pub please visit www.chalkhillbluepubandover.co.uk/
For further information on Rotisol Rotisseries or Jestic Foodservice Equipment please visit www.jestic.co.uk or call 01892 831 960.