Big Softy® baker provides top tips to offer sub rolls with a wow factor

Big Softy® sub rolls manufacturer Butt Foods has drawn up a range of menu ideas to help fast-food operators make the most of the popular bakery item which is currently going down a storm on the high street.

The ideas include options suitable for breakfast, lunchtime, tea and late-night opportunities…as well as everything in between.

“Sub rolls are really popular at lunchtimes particularly, but, as the product is so versatile, it’s ideal for all sorts of other dining occasions, and fast food operators should make the most of these opportunities,” said David Williams, managing director of specialist baker Butt Foods.

“All it takes is a bit of imagination and a range of ingredients, and the Big Softy® sub roll can easily become the basis for a whole host of appealing menu items which stretch from breakfast right through to late night. Hand held, grab-and-go or eat in…packed with interesting ingredients and full-on flavours…they make perfect fast food options.

“The trend for sub-style sandwiches continues to grow, so it makes great commercial sense to create a selection of appealing filled sub roll ideas to boost custom at as many different times of the day as possible.”

The Nottingham-based bakery, which sells its products through frozen food distributor Central Foods, supplies a range of speciality breads including naans, flatbreads and the sub roll.

It has created menu ideas for its products, including the Big Softy® sub roll, in special ‘chef’s corner’ sections on its website Options for the sub rolls include the Big Softy® All-day Breakfast, the Big Softy® A dip in the Med, and the Away Day.

Fully baked, so operators simply thaw and serve, the sub rolls are available in eight inch and eleven and a half inch, in white, multigrain and semolina flavours.

“We hand slice our subs, so operators don’t have to, and bake them in specially designed moulds for an authentic look and feel that makes them great to eat,” added David. “Sub rolls offer an excellent profit opportunity, as the trend for sub-style sandwiches continues to grow, with an ever-expanding younger market looking for alternatives to sliced bread and crusty baguettes. Whatever your fillings, there’s a Big Softy® sub roll to complement them perfectly.”

Visit or for more details.

Recent Posts

Stay Up-To-Date with New Posts

Search By Tags