Pimp my Pizza

Gourmet fast food is one of the trends that’s been highlighted for 2017 and pizza is an ideal product that can be pimped to take advantage of this trend, says Gordon Lauder, MD of frozen food distributor Central Foods.

“Unusual gourmet toppings on pizzas could be one way that fast food outlets can differentiate their offering from their competitors – encouraging customers to come back to your outlet time and again,” he commented.

“Instead of traditional rocket, why not add nettles or dandelion leaves, which taps into the meadow savoury flavour trend, or the more adventurous might like to try adding insects as a topping! This may sound like a fad but it is actually a trend that’s gaining traction, as concerns for the planet and climate change force people to review the food they eat and from where it’s sourced. Expect to see more on insects as a food staple over the coming months and years.

“But getting back to the here and now, other gourmet pizza toppings might be cured or aged meats, and not just beef but also chicken and fish, and smoked ingredients from vegetables, like beetroot, and meat to spices. Pizzas can be pimped up with truffle shavings, or even a drizzle of truffle oil, avocado – grilled for a touch of smoke flavour – or even nori and other seaweeds. All these add flavour - the all-important fifth sense: umami or ‘deliciousness’, texture and something different – which can be the catalyst for attracting new customers and giving them reasons to return.”

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including fast food outlets, pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Its range includes dough balls, pizza bases in different sizes and ready topped pizzas, as well as gluten-free pizza bases – something for all foodservice needs when it comes to pizza.

“Pizza remains a huge favourite with customers, whether it’s served traditionally or with a new twist,” added Gordon.

For more information visit www.centralfoods.co.uk

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