As part of its exciting new Brazilian street art-inspired redesign, tropical soft drink brand Rio has announced the launch of striking new POS kits which are available FREE to Fast Food Professional readers stocking Rio.
“Rio is going from strength to strength with 32 million cans sold last year and 130% growth over the last five years” commented Brand Manager Danielle Obbard. “We have had a fantastic response to the rebrand, with a recent survey showing that 40% of 16-54 year olds would be likely to buy Rio if it was available in an outlet they visited at a reasonable price*.
The combination of 10% real fruit juices and lightly sparkling spring water has always made Rio a popular drink to consume with fast food, compared to other soft drinks which are more overtly “fizzy”. Rio is 50% more likely to be purchased in a fast food outlet than the “fruit crushes” category average, and 80% of Rio is consumed with food**.
These beautiful and eye catching POS kits include Open & Closed signs, Fridge Stickers and Empty Belly posters. They have been designed with fast food outlets in mind to increase footfall, maximise soft drinks visibility and prompt secondary purchase.
Fast Food Professional readers can now take advantage of these FREE point of sale kits showcasing the new look by requesting via the website www.drinkrio.com/retailers; by emailing firstname.lastname@example.org, or alternatively by writing to “Rio Free Catering POS Kit, Fast Food Professinal Magazine, The Brewery, Blandford St Mary, Dorset DT11 9LS” with your name and address.
Why not celebrate the sunny with Rio and stock up now, look out for great deals at your cash and carry!