Cheap as Chips or Dear as Dover Sole?

Research commissioned by VisitEngland in association with Hitachi Personal Finance reveals the most cost-effective place to staycation in Great Britain this summer using the cost of fish and chips* as a barometer.

Looking at the top 25 domestic holiday destinations from the Great Britain Tourism Survey**, the Fish and Chip Index takes into consideration prices in 250 food outlets to discover the average cost of fish and chips across the Great Britain, and uses this as the benchmark to see which locations offer better value for money.

Blackpool towered above the rest as a portion of fish and chips came in at just £5.19, over £1.00 cheaper than the national average of £6.20. It was closely followed by Harrogate at £5.24 and Leeds at £5.39. Unsurprisingly, London charges the most for our national dish, with an average cost of £8.90, followed by Weymouth at £7.03 and Brighton at £6.70.

The difference between the most expensive and cheapest fish and chips across the country is £3.71, a 71.5% uplift for the same meal in different British holiday hotspots. The cost of haddock throughout Great Britain is steady, so variations in prices broadly reflect local premiums rather than additional costs.

Though a light-hearted ‘fish-cal’ measure of how far staycation spending money will stretch this summer, the message is serious:

“As with international destinations, better value holidays can be enjoyed in some British holiday destinations than others,” says Theresa Lindsay, Head of Marketing at Hitachi Capital UK. “Our Fish and Chip Index offers a glimpse of contrasting costs throughout the UK. Many families considering a staycation this summer might want to take its finds into consideration before inadvertently spending more on their holiday at home than they would overseas.”

Commenting on netting the top spot in the inaugural Fish and Chip Index, Cllr Campbell, Deputy Leader of Blackpool Council said: “We’re thrilled that Blackpool has been recognised as offering the best value pound for pound among Britain’s favourite staycation spots. Blackpool has received considerable investment in recent years and undergone extensive regeneration, with a view to reclaiming its reputation as Britain’s most beloved seaside town. At the same time, it offers terrific value for money, without compromising on quality, something we’re looking forward to showing holidaymakers this summer.”

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