Businesses the length and breadth of the UK came together to celebrate Seafood Week by offering their customers a range of special offers and experiences in a bid to encourage them to eat more fish more often
Consumers were treated to tailored seafood dishes and menus, masterclasses, fish market visits, taster sessions, competitions and special offers by companies up and down the country who signed up as Seafood Week partners and backed the campaign.
The campaign, run by Seafish which was held between October 7 and 13, also included a range of educational events held across the UK, extensive media and social media activity, and the annual Fish Pun Day, all of which enjoyed great success.
Businesses were given the opportunity to sign up as partners for Seafood Week and supported with marketing materials, a toolkit of information and ideas, and social media support, all enabling the companies to run their own events for the campaign. Hundreds of companies and organisations took up the opportunity to be a part of the eight-day celebration of seafood, putting on special menus, dressing their premises in the materials provided, and working together to encourage the general public to eat more seafood.
Heather Middleton, Seafish’s Marketing Manager, said: “We are delighted with another fantastic Seafood Week. It’s great to see businesses coming up with innovative ideas to celebrate seafood. We had a first this year, when the mussel industry coming together to ‘Mussel Up’ and launching the inaugural National Mussel Day as part of the Seafood Week.
“Independent high street and online businesses, right the way to major brands including Hilton and retailer Morrisons all play a part in Seafood Week and we thank them for all their support and helping get more seafood into the mouths and minds of consumers.”
One of the largest foodservice and hospitality brands who returned as partners in Seafood Week was Hilton Worldwide. Hilton, who pride themselves in seafood excellence, created special dishes and menus throughout the whole of their UK property portfolio. They also ran a showcase event at their Hilton City Cambridge hotel.
Debbie Tsao, Hilton’s Senior Manager F&B Operations Europe, said: “Seafood week provides a great possibility to increase the consumption of fish and it is a great opportunity to showcase the creativity of our chefs and emphasise Hilton’s sustainable sourcing of seafood.
“As part of Hilton’s commitment to responsibly sourced seafood we have joined the national campaign, and will be taking advantage of this opportunity by running activities through the whole month of October through our #hiltonlovesfish campaign.”
Seafish teamed up with Billingsgate Seafood School as part of an educational outreach programme to school children. This involved staff at Billingsgate visiting schools and informing them of the importance of eating fish and giving them a hands-on experience with different species.
Billingsgate Seafood School CEO CJ Jackson said: “We are very excited about the engagement and activity with consumers and industry during Seafood Week. This included school children, fishmongers, chefs and the general public.
“Seafood Week is an excellent opportunity for us to engage with industry and consumers, and we are delighted with how successful it has been once again.”
Seafood Week 2017 was the third year of the campaign which was reintroduced by Seafish in 2015. The project aims to encourage the general public to eat more seafood more often, and highlights the quality and diversity of fish and shellfish available across the UK.