World of opportunities for fast food outlets when it comes to meat

Frozen food distributor Central Foods has launched two new meat products that are perfect for spicing up fast food menus

The KaterKing lamb koftas and the charcoal grilled chicken yakitori are also an ideal fit for a number of current eating out trends.

“Although burgers and sausages often reign in fast food outlets, there’s a whole host of easy-to-prepare meat options available to help spice up menus, says Gordon Lauder, MD of frozen food distributor Central Foods, which supplies to fast food outlets across the UK.

“Try something like the ready-cooked minced lamb kofta or a charcoal grilled chicken yakitori, which both come on skewers and are simple to reheat from frozen using a microwave or oven.

“Handheld food remains a big trend for diners and these products really fit the bill.”

The KaterKing lamb koftas are mixed with typical Persian herbs and spices before being formed onto a wooden skewer, while the charcoal grilled chicken yakitori features whole breast meat pieces flavoured with soy sauce, skewered and charcoal grilled, for a traditional yakitori flavour and presentation.

“Chicken remains the most popular meat served in the UK for a whole range of reasons, not least of all because it really carries flavour well,” adds Gordon. “One of the current trends is for warm, spicy food, so something like chicken yakitori is a perfect match for this trend - likewise the lamb kofta, with its blend of herbs and spices.”

It’s a good idea for fast food outlets to have a range of products to hand that are quick and simple to serve and that will appeal to customers. Offering alternatives when it comes to meat – in the shape of new or unusual products or world flavours - can provide a point of difference to a competitor.

Appealing photos, shared on social media like Facebook, Instagram and Twitter, and displayed on point of sale material in the premises, can encourage take up of new menu items.

Central Foods, which is based in Northamptonshire, has been supplying frozen food products to the foodservice sector for 21 years. It supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers, and foodservice caterers across the entire foodservice industry, including fast food outlets and takeaways.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

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