Meat-free meals made easy

"The trend for plant-based and non-meat items has been identified as a big one for foodservice in 2018,” explains Gordon Lauder, MD of Central Foods. “It’s part of the trend for healthy eating, which is also predicted to be large this year. For consumers, it will be more about lifestyles and how they look and feel from the inside out, just as much as about what they actually eat.

“January traditionally marks the time when people make their resolutions. Veganuary inspires consumers to go vegan for the first month of the year….focusing on their health, diet and the environment….and to carry on with a plant-based diet.

“Happily, it’s easy and relatively simple for fast food professionals to add vegan items to their menus, for Veganuary and for the rest of the year. The Linda McCartney’s range features a selection of vegan, as well as vegetarian, items that are easy to cook from frozen. The range includes sausages, burgers, sausage rolls, meatballs and scampi bites – all of which are perfect for fast food outlets looking to provide options for non-meat eaters.

“Whilst many customers visit fish and chip outlets and other takeaways because they want to eat fish and chips, or chicken, or something similar, very often in a group or family there will be someone who is vegan or vegetarian, or maybe has some other dietary requirement, such as avoiding gluten.

“Our advice at Central Foods is for fast food professionals to cater for as many dietary preferences as possible to help bring in wider audiences and to encourage groups that may include vegans or vegetarians to opt for your takeaway over one that doesn’t cater for everyone’s tastes and needs.”

Based in Northamptonshire, Central Foods has been supplying frozen food to the food service sector for more than 21 years. It currently supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers, and foodservice caterers across the entire foodservice industry.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

For more information about Central Foods, visit

* For more information about Veganuary,


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