Holland’s get to the Point
Holland’s Pies has revealed a new look point of sale package for the Fish & Chip trade, which aims to drive awareness and increase sales of its Deep Fill Pies and Puddings, available exclusively in chippies in the North West
Available to all chippies stocking the Holland’s Deep Fill range, the new look point of sale ensures clearer ‘Deep Fill’ messaging and includes new imagery incorporating the new branding which was launched at the beginning of the year. Since the launch of the Deep Fill range in January 2017, Holland’s has reported double digit growth across the range.
Point of sale materials for the Deep Fill range include:
A3 posters – generic and product specific.
A3 wipe on/off Today’s Special poster and pen
Vinyl window roundel
Open and closed sign
Holland’s has a long-standing relationship with the Chippy trade in the North West, delivering fresh Deep Fill Pies & Puddings daily to over 1,200 chippies across the region. The Deep Fill Pies and Puddings are made with traditional fillings that have been passed down through generations, all encased in the baker’s unique shortcrust pastry. The Deep Fill pies are available in four tasty flavours – Cheese & Onion, Peppered Steak, Steak & Kidney, Potato & Meat, with the latest Deep Fill addition, Steak & Kidney Pudding, now also available in the range.
Leanne Holcroft, Brand Manager at Holland’s Pies, commented: “As the North West’s number one Chippy pie brand we want to continue the success of our Deep Fill range and work closely with our chippy customers to ensure clearer point of sale is displayed at the point of purchase to ultimately drive sales.
“Point of sale material is really important with any product, to ensure the brand and product is communicated effectively to the end customer. We would advise chippies to ensure pies and puds are clearly visible and look appealing in the pie warmer, and they display point of sale promoting both the brand and products at eye level or where the point of purchase is made. The ‘Today’s Special’ posters can help promote a specific promotion to help drive sales in quieter periods or during key events such as National Pie Day and British Pie Week (5th – 11th March), and shop window roundels are also a useful tool to drive customers into your shop.”
* The Holland’s Pies trade portal can be accessed via www.hollandspies.co.uk/trade and customers can order or download point of sale materials via the trade portal, as well as product images and various useful documents. Alternatively, Chippies can contact telesales on 01706 212122 or speak to their Holland’s Area Manager for more information