Shoreditch pizzeria Joe & ‘Za is the first business to use FOODit’s new contemporary website design, which has been created to make online ordering even easier
The new clean and simple, yet stylish and easy-to-use layout highlights ‘Customer Favourites’ to whet appetites while key information like special offers and opening times are kept on the first page to avoid re-directing hungry diners away from placing an order.
Head of Operations at FOODit, Richard Bradshaw, said, “Consumers buy with their eyes so we have created a more image-led design to encourage diners to place an order while the new ‘Favourites’ feature tempts them to try new things they haven’t considered before.”
Currently, Joe & ‘Za’s ‘Customer Favourites’ are a Gymmie pizza which includes pepperoni, N’duja, pancetta and honey roast ham; the Jerk Burg, which includes a 6oz beef patty with Monterey Jack cheese, gherkins, onions, tomato and lettuce in a brioche bun; and the Classic Dog which is made from chicken sausages in a panini with mustard and ketchup.
Supporting independent takeaways
FOODit supports takeaways to take orders directly from their own websites, rather than relying on larger takeaway platforms which can charge high commission fees.
Head of Product at FOODit, Paul Sharp, said “A growing number of takeaways are starting to wake up to the reality that using large takeaway platforms is damaging to their business.”
He says businesses have to compete with hundreds of other takeaways and must pay to remain high on search results. “Results are no longer about the most loved takeaway – it’s about who pays the most.” FOODit is helping takeaways to remain independent with their own websites, bespoke marketing, help to be found on Google and free social media set up.
FOODit recently introduced a 50p ‘service fee’ feature that takeaway owners retain. Other website companies who have introduced a service fee keep the 50p, rather than it benefitting the business owner. “It’s just another way we are supporting independent takeaways,” added Richard. FOODit is a JJ Foodservice-owned company.