Wingstop, the award-winning publicly listed wing concept with more than 1,200 locations worldwide, launches its first foray into the European Market with the opening of its first UK site in Central London.
Wingstop UK’s flagship restaurant will take pride of place in Cambridge Circus, just off Shaftesbury Avenue, and is set to open this Autumn 2018.
Since setting up in 1994 with one mission: to serve the world flavour, the Wingstop brand has developed into one of the fastest growing brands in restaurant history. With co-signings from the likes of global artist Rick Ross at its helm in the US [owning dozens of Wingstop restaurants Stateside, to rapping about its lemon pepper wings in his songs], the US chain is set to dominate the chicken wing market in London with its one-of-a-kind flavour experience.
Over the years the chain has gained cult status, particularly for its lemon pepper wings, and the arrival of Wingstop in the UK has already caused anticipation from a loyal UK fan base which includes Radio 1 DJ Charlie Sloth and Music Producer Steel Banglez.
Wings will be cooked to order, and Wingstop’s signature wing offering includes a selection of uniquely styled flavours including; Brazilian Citrus Pepper, Mango Habanero, Garlic Parmesan and fan favourite Lemon Pepper.
Wingstop will be establishing a new, physical interior identity for UK fans, taking inspiration from contemporary retail spaces to create an environment that is fresh, memorable, and unexpected. Wingstop have partnered with renowned retail agency Brinkworth who’ve been responsible for the design of London stores such as Supreme, Drake’s OVO and Voodoo Ray’s.
The style doesn’t just stop at the food and interiors, the wing experts have also collaborated with London-based luxury British menswear brand, Clothsurgeon, to create bespoke staff uniforms and merchandise.
Wingstop UK will open mid October 2018
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