A passion for potatoes – the perfect partner

July 29, 2019

There’s something very special about a potato.  What other food could feature in more than one-third (34%) of eating-out occasions, and Lamb Weston has been specialising in this field for 60 years?

In the year ending June 2018, 3.3 billion eating-out visits involved a potato product (including sweet potato).  That’s more than one one-third (34%) of eating-out occasions, [MCA/ADHB] with potato-based sides account for 26% of sides offered on spring/summer 2018 menus (MCA Menu Tracker). 

And it’s no wonder – fast, flavoursome and infinitely versatile, ready to please consumers in such spectacularly varied guises.  You could serve up potatoes all day long and never present the same dish twice! 

The joy of the potato is that as well as the firm favourites like fries and mash, whatever hot new crazes are trending, potatoes can fit right in. 

Operators can simply fire up their menus by partnering potato fries with exciting flavours, tapping into the trends from around the world that are so popular with today’s flavour hungry consumers.  And they can provide diners with a cheap, no risk entry point to sample some more adventurous cuisines. 

Global category leader Lamb Weston, with their passion for innovation, provides a huge range of solutions to make it easy for operators to thrill their customers.

Discover Lamb Weston’s vast, exciting range of quality fries and potato products to upgrade menus and maximise non-traditional day parts like brunch and late-night snacks – and keep the most demanding of grazers, sharers and snackers happy.

“Current food trends suggest there’s a great need for more innovative recipes as diners want to graze and share during meal and drink occasions,” says Andrea Deutschmanek, Lamb Weston’s Country Marketing Manager UK & ROI. 

“Fries are very versatile – snacks, sides, starters, sharing plates, dirty / loaded fries.  Also, breakfast is growing – mini or normal hash browns, even potato puffs, are perfect to use in different ways.”

These inspirational ‘dirty’ or ‘loaded’ fries recipes are perfect as an accompaniment to a main, to share or as an all-day snack!

Tempt diners with Sweet Potato Fries with Parmesan & Rosemary – cook Lamb Weston Sweet Potato Shoestring Fries.  Five minutes before the fries are ready, place them on an oven tray and sprinkle with grated parmesan, fresh rosemary, smoked paprika, salt and pepper.  Place in the oven for the remaining five minutes.  Heaven on a plate!

Seduce sharers with BBQ Pulled Pork Sweet Potato CrissCuts® – place cooked Lamb Weston Sweet Potato CrissCuts in a serving dish and cover in freshly prepared, shredded, hot, cooked pulled pork. Sprinkle with salt and drizzle with BBQ sauce before serving.

Healthy eating on trend!

With the new trends towards healthy eating (three-quarters of industry leaders expect healthy eating offerings to grow the fastest over the next 3–5 years [MCA]), and for exciting flavours and dishes from around the world, ever adaptable potatoes are the answer. 

Delve into Lamb Weston’s vast range of potato products to create exciting dishes such as taste-bud tingling mashes to keep flavour hungry adventurers satisfied.  Try Red Skin Mashed Jalapeno Cheddar, a full-flavoured, red skin mash, a perfect standout signature side with its rich, cheesy blend of real cheddar, cream cheese and zesty jalapeno pieces.

Then there are sweet potatoes – in all styles, all cuts, these versatile little superheroes are here to stay.  A little different, a little tastier, seen as a superfood so a little better for you.  Lamb Weston has a sweet potato product for your every need!  

And there are hash browns.  Non-traditional breakfasts and brunches are becoming more popular and hash browns are benefiting.  Lamb Weston’s range of hash browns enable operators to add inspiring, innovative and stand-out dishes to menus to seduce consumers and keep them coming back for more.

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