National wholesaler JJ Foodservice has more than doubled sales of its Gourmet and Texan Burger range following the launch of its ‘Think Inside the Bun’ campaign in January 2019.
The campaign was designed to encourage caterers to increase sales and margins with better quality, premium burgers. The campaign highlighted JJ’s own-label ‘Gourmet’ and ‘Texan’ burgers, which contain up to 98% beef.
Following the multi-channel campaign, which spanned print, video, digital and social media, sales (value) of gourmet burgers increased by 115%* and volume increased by 91%*.
In a post-campaign survey, 36%** of gourmet burger customers said that they were not aware of the range before the campaign launched and had made a purchase after seeing it.
98% said that the quality of the range was good, very good or excellent
95% said that the flavour of the products is tasty, very tasty or delicious
87.5% said that the value for money for the burgers is good, very good or excellent
95% of gourmet burger customers would recommend the range to others
The Gourmet and Texan YouTube Video has been viewed more than 12,000
JJ Foodservice will be giving restaurants and takeaways the chance to win a free case of gourmet burgers via its Facebook page during National Burger Week (22-29th August 2019).
*Q1 2019 volume and value sales for Gourmet and Texan burger ranges versus Q2 2019.
**JJ Think Inside the Bun Type form poll with 143 respondents.
About JJ Foodservice
National wholesaler JJ Foodservice is an independent foodservice specialist delivering from eleven branches across the UK to cafes, hotels, Quick Service Restaurants, schools, local authorities and more. The majority of sales come from orders placed online and 35% of sales come from own-label products. Customers can order online or on the phone, for collection or delivery. Orders placed by 9pm will be delivered on the next available delivery day and same-day collection is available for all customers, seven days a week. Online shopping has been made even easier with the launch of Fingerprint ID and One Tap Pay for the JJ app, available via smart phones and tablets. JJ works with a variety of animal-welfare approved, regionally sourced manufacture