The DUKES -royally British chips for first class fast food!

March 13, 2020

There’s one thing that defines being British more than any other – yes, it’s a love of chips!

 

Chips, wedges and fries make up 60% of potato servings out of home, accounting for the lion’s share of both value and volume.  Most are sold through fast food outlets and pub restaurants. [ADHB UK FoodServiceReview nov 2019]

So in fast food, QSR outlets or pub restaurants, chips are king!

And not just any old chips will do.  For this discerning nation of connoisseurs, the chips have to be tip-top!

Well now there’s a way to reliably keep customers in awe of your chip offering, to keep them coming back for more, pledging allegiance and spreading the hot and tasty news across the land.

Bring on The DUKES! This month sees the exquisitely exciting launch of the perfect chip!

Introducing The Dukes of Chippingdom – proper British chips.  Distinctively natural, gloriously golden, royally rustic thick-cut chips – made from 100% British potatoes.

Provenance matters, so it’s important to proudly flag up Britishness.

Some 29% of consumers agree that operators should put a greater focus on locally sourced products.  The number of dishes that are described on menus with references to British regions has increased.  Dishes with components described as British have the largest share, with 116 recorded by MCA’s Menu Tracker – up from 102 last year (autumn/winter 2018 vs autumn/winter 2017). [ADHB UK FoodServiceReview nov 2019]

Billed as the perfect pub chip, The DUKES add instantly recognisable class and quality to any fast food or QSR operation, or indeed any pub.

Amongst the greatest chips fans are pub customers.  More than half (56.2%) of pub dinner occasions include chips, fries or wedges as a side.  Chunky, thick-cut chips are the most ordered potato product in pubs.*

In a consumer test, almost 40% declared their love of chips as a side, more than 60% said they prefer skin-on in a pub.  And 35% prefer them plain, while for 26% loaded is the preferred serving option.  A huge 72% are willing to pay a bit more in a pub for a British sourced product.

The most important attributes of a chip, according to consumers, are: crispiness outside, cut size (thick), fluffiness inside, a hand-cut appearance, decent portion size and served up hot.^

Bring on The DUKES!

Brought to you by innovative global leader Lamb Weston, The DUKES are set to take this chip nation by storm!  Super tasty, naturally thick cut and distinctive in character.  With gloriously golden edges, and a richly rewarding taste, DUKES grace every plate with a guarantee of quality.

These little beauties are irregular cut, with feathering and golden edges to appear homemade and distinctive in character.  Beautifully crispy outside – even though they’re non-coated – and fluffy inside, available in regular and skin-on.

The DUKES have already earned their place in the Craft Guild of Chefs’ highly esteemed Product Endorsement gallery, with an above average rating.  They are Red Tractor certified, gluten free and come in 2.5kg bags. 

So, make way for the proper British chip.  DUKES – like no ordinary chips.  They are the ultimate quintessentially British menu item with a proud and distinguished British heritage. 

Remarkably reliable, fabulously fry-able, marvellously moreish and British through and through. 

Chippingdom’s finest creation are proper chips, cut from British potatoes.  With chips this tantalisingly tasty, one can see why the British started queuing!

* LW research 2019 & MCA Eating Out Panel 2018

^ Consumer survey, 9th September 2019, London. 42kg of chips sampled with 310 consumers

For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk , call 0800 963962 or email us at salesUK@lambweston.eu

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