National wholesaler JJ Foodservice is selling a record amount of chicken after offering savings as high as 300% per kilogram compared with major supermarkets
More than 20% of the wholesaler’s fresh chicken sales now go to household customers after the group launched a next day home delivery service at the start of the lockdown.
Chief Product Officer at JJ Foodservice, Sezer Ozkul said, “Our smaller packs of fresh chicken have been hugely popular with households, offering a middle ground between traditional wholesale and retail packs, at unbeatable prices.”
Prices for fresh chicken breast fillets are as little as £3.25 per kg (£12.99 for 4 x 1kg packs) at JJ Foodservice, compared with between £5-£7.50 per kg at major supermarkets.
The wholesaler hit record sales of more than one million kilograms of chicken in April 2020, which is 10% up on the same period the previous year.
A huge 35% of JJ’s customers are now households after millions of consumers rushed to find alternative grocery delivery companies at the start of the pandemic.
“Even as the lockdown eases, we will continue to offer our household range and hope that people will continue to take advantage of great savings,” said Sezer.