Aviko Launches New Home Delivery Concept, The Mash Bowl

Aviko has introduced a new concept into the takeaway and delivery world, the Mash Bowl. Combining innovation and wellbeing, these flavoursome mash bowls allow operators to provide their customers with fresh and healthy comfort food straight to their door. With delivery and takeaway proving an essential business boost for many operators, and relaxed planning rules allowing pubs and restaurants to get in on the action, competition is fierce. As such there are high expectations for home delivery and consumers are asking for more variety and healthier options to satisfy their needs – Aviko’s Mash Bowls are that solution. Mohammed Essa, Commercial Director UK & Ireland, Aviko, explains; “We are excited to introduce the new Mash Bowl concept. We know consumers want innovation; more than a fifth of us order takeaways to try new and different cuisines we wouldn’t cook at home. The Mash Bowl delivers by combining some of the hottest flavour trends around, with the comfort of an old menu favourite. The homemade feel of mash with loaded toppings is the next big delivery trend.” To help operators keep up with demands and increase their profit margins, Aviko has created a Mash Bowl kit that is available on request from www.aviko.co.uk. The kit includes a recipe booklet containing six delicious recipes including The Italian, The Mexican, The Spanish, The Asian, The Sicilian and The French which can all be downloaded from the website. With 64% of consumers wanting to try Aviko’s innovative Mash Bowls if they were made available, the kits can help operators tap into this growing market. David Girault, Aviko Foodservice, Head Chef adds: “We want these recipes to inspire and give chefs and caterers the flexibility to create their very own Mash Bowl Bar, using ingredients they have in the kitchen. As a concept it couldn’t be easier with Aviko Mash Potato. This high quality, creamy mash is fast to prepare and easy to split into portions. Plus, there is zero waste thanks to the frozen pellets. Quality and value have never been more important to consumers [66% ]and you can be confident in Aviko’s professional range.” As one of the biggest potato processors in the world, Aviko has been the foodservice industry’s dedicated potato partner for over fifty years. With a range of chilled and frozen potato specialities made by chefs, for chefs, Aviko’s extensive range includes Hash Browns, Premium Fries, Mash, Appetisers and much more. For more information on Aviko’s extensive range visit www.aviko.co.uk Follow Aviko on Twitter at www.twitter.com/avikouk

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