For decades, Pukka, as the nation’s no.1 pie brand[1], has been a familiar and trusted presence behind chip shop counters. A perfect example of this longstanding relationship is with Burton Road Chippy, recently announced as the winners of the pie brand’s POS competition. Athol Dipple, Director at Fast Food Professional caught up with Burton Road Chippy owner Des, to hear about the shop’s journey and its ongoing success.

 

For Des, his whole working career has been in the chip shop industry: “I started my first business in Lincoln in the 80s, but I’ve always loved the area of Burton Road as it has a real sense of community within the city, so I kept my eyes open for an opportunity to open my own chip shop there. In 2003, I opened Burton Road Chippy and we’ve been here ever since. 

 

“From that very first day, we’ve been stocking Pukka, and for us and our customers, no other brand compares when it comes to quality. Over the years we’ve tried pies from different suppliers, but I always go back to Pukka, and my customers continue to tell me it’s their favourite. Our bestseller used to be the Pukka Steak & Kidney but in more recent years, this has changed to Pukka All Steak.”

 

As an industry that reflects Pukka’s heritage and ongoing commitment to its partners, chip shops remain a core priority – it’s a relationship that has stood the test of time. Giving back to this community was at the heart of this POS initiative, which first launched in Autumn 2025. 

 

Pukka’s new POS provides owners with the opportunity to add bold visuals to their shop whilst maintaining their individual identity. The competition, which saw Burton Road Chippy win Pukka’s new POS and installation for free, is already helping to drive footfall to their counters. 

 

Des chatted to us more about what the prize means to the Burton Road Chippy team: “The timing was spot-on to give our shop a boost as we approach the colder months. Our favourite piece is 100% the neon sign, customers have mentioned how great it looks and its nice warm glow will help to draw customers in from the cold. We are already selling more pies and sales of pie and gravy have definitely increased.”

 

The arrival of Pukka’s POS support has come just at the right time, to provide shops with striking, fresh materials to keep their customers engaged and coming back for more. Like many owners, Des has experienced the pressures of the cost of living crisis, paired with the knock-on effect of rising food inflation, but his view of the industry is still a positive one.    

        

Des adds: “We’ve faced challenges and we’ve experienced price increases on a number of commodities, but we’re still trading and still hopeful. Chip shops are an icon within British culture, so I don’t think they’ll ever cease to exist, it may just be that more shops like ours will start to introduce different items on menus, as the price of fish continues to rise.”

 

Pie and chips from the chippy remain a great-value staple on menus. It’s an option that appeals not only to the older generation, but to younger customers alike. Take Pukka’s Steak & Kidney, Minced Beef & Onion, and Chicken & Mushroom offering – traditional recipes that make for reliable family-friendly options.

 

As 2026 begins, the Burton Road Chippy team are confident they can provide that same high-quality service, despite the challenges the industry is facing. 

 

“It's going to be another challenging year but as always, we’ll be looking after our lovely customers.” concludes Des.

 

Modernise and refresh your shop with Pukka’s new POS. Point of Sale available to purchase from Pukka includes a bold illuminated protruding sign, an eye-catching pavement swing sign, a stand-out hanging neon sign, and an upgraded open/closed sign – all in Pukka’s iconic orange, designed for high-impact, whilst ensuring your shop’s branding remains at the forefront.

 

[1] Circana GB Chilled & Frozen Pie Value Sales 52wk Data to 03.08.2025