JJ Offers Digital Guides to Support Hospitality Sector


Wholesaler JJ Foodservice has launched a digital support campaign to help restaurants take advantage of the Government’s Eat Out to Help Out scheme

This week a ‘Help Customers Return to Your Restaurant’ digital campaign was shared with more than 60,000 restaurants, offering step-by-step advice on how to use the initiative.

“The hospitality sector has suffered an unforeseeable blow.” said JJ’s Chief Operating Officer, Mushtaque Ahmed.

“The Chancellor’s money-off voucher scheme could help thousands of restaurants to save jobs, increase customers and boost profits.

“We want to help restaurants to take full advantage of it,” he added.

The campaign – shared via email and social media – is aimed at helping restaurants to understand how the scheme works and how to promote it.

“We are in the unique position of being able to promote this both ends after acquiring 30,000 new home customers during lockdown”, said Ahmed.

“While sharing promotional materials with restaurants – we are reminding consumers about the great savings they could be making in August by supporting their local restaurants.”

In addition to this campaign, JJ launched a ‘Guide to Restaurants Launching a Takeaway Service’ and ‘Getting You Ready to Re-open’ campaign over the lockdown period.

“Our customers have been using us for more than 30 years – they trust us to support them with education and advice, as well as restaurant quality food,” said Ahmed.

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