The Foodhub Guide To Maximising Profit From Your Takeaway
If you own a takeaway business but are wondering how to make the most of it, you’ve come to the right place
Do you look at your bottom line at the end of the month and wonder why you’re not making as much money as you’d hoped? You might even be doing quite well but just want to increase the profits from the tasty menu you just know is a winner.
Foodhub has the answers for you.
Here, we break down Foodhub’s Top 10 Tips for maximizing profits from your takeaway business – advice garnered from our extensive experience in running one of the most successful takeaway delivery brands in the world.
1. Time is money and therefore you need a reliable and efficient system for your takeaway that doesn’t fail you whatever the hour of the day. We recommend you get a Point of Sale system that is comprehensive enough to help you run your takeaway’s operations and also helps in advertising your business. (See: Touch2Success Point of Sale system)
2. Go Social or go home: These days, social media platforms are bustling with tonnes of tasty food images that really can persuade even the thriftiest of people to spend a few extra pounds. Takeaways need to connect, engage and convert their customers into spending loyalists. And they can do it through Social Media. So, if you want steady growth in the food orders rolling in, then get your social accounts in order and start talking to your customers.Consider online advertising too - it really works!
3. Use SEO to boost your business without spending a penny: When it comes to marketing your business, one of the most organic and effective ways to improve your search visibility and drive more hungry customers to your website to order from your menu is to perform a thorough Search Engine Optimisation. Set up your on-page SEO correctly and get experts for off-page SEO.
4. Competitions: From boosting your sales to driving engagement and generating more footfall, there’s so much that a simple competition can do for your business. Competitions not only build brand awareness and entice your customers to participate but they also make sure customers have something to look forward to. Lucrative rewards in the form of discounts and offers are a sure-shot way of upping your game. Use your social media channels to host your competitions.
5. Open a new realm of possibilities with Google: Set up your takeaway’s Google My Business account so that whenever someone looks you up on the world’s biggest search engine, they can find a knowledge graph with your business details in the sidebar. You can put a Google Map pin in for your location, collect brownie points (ratings based on user reviews), review feedback from your customers, and use Google to drive more footfall to your takeaway.
6. Nothing destroys a food business like a bad review. All your marketing efforts can go to waste if you do not have a good reputation management strategy in place. You need to keep a constant eye on feedback, reviews and everything that’s being said about your business so that any potential crisis can be headed off in advance. There are so many online tools to help manage your online reputation and experts who can amplify your efforts to build a sterling reputation online. It has become common for customers to look up a restaurant or check out reviews of the takeaway before ordering. So, while listing your restaurant on popular