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A Curry for Everyone - Making More from Dinaclass Sauces

Generating sales of more than £1.2billion annually through more than 10,000 shops nationwide, the UK’s Fish & Chip industry is a significant part of the out of home foodservice market. Outnumbering leading QSR chains significantly, for Fish and Chip shops to further profit from this dynamic market it is important to keep up with evolving consumer trends. Offering a portfolio of sauces to add value to every order and every consumer need, Dinaclass can help operators to tap into this trend simply and easily.

Founded in 1964 in Salford, Dinaclass has grown from a regional business to an insight-led market leading brand. Developed specifically for the UK market, Dinaclass offers an extensive range of curry and gravy mixes. The authentic taste of Dinaclass Curries and Gravies are perfect as an add-on with fish and chips, chicken, pies and loaded chips. Thanks to a winning combination, Dinaclass is now one of the top out of home chip shop curry brands in the UK.

With health and nutritional concerns rising amongst consumers within the QSR channel, it’s vital to stock the perfect curry sauce for everyone. From traditional curry, to gluten free and vegetarian alternatives, with sultanas or without –Dinaclass ensures there’s something for all your customers. As a vegan, gluten-free and halal sauce, Dinaclass’ Gluten Free Curry has the authentic taste of traditional Dinaclass curries, but enables everyone to indulge no matter their dietary requirements.

Extremely reliable and easy to use, Dinaclass sauces are carefully blended from quality ingredients, creating unique mouth-watering flavours and spice blends. It is no wonder that for every second that passes, a pot of Dinaclass Curry Sauce is sold in the UK. Dinaclass has even expanded its portfolio with the launch of Dinaclass Chinese Curry. The new and improved recipe delivers an authentic and on-trend spiced, oriental flavour which customers will love.

It is well documented that younger consumers are increasingly looking for more adventurous flavours when opting for curry sauce. Now available in a 10kg value pack to boost profits to the next level, Dinaclass’ Irish Curry Sauce Mix delivers a smooth and fruity sensation followed by a spicy kick at the end, perfect for those on the hunt for more diverse palate combinations.

The range doesn’t stop at curry sauce either, with Dinaclass Gravy delivering simplicity and quality to operators, as well as great taste to consumers. Gravy is a key regional accompaniment to chips, particularly popular in the North of the UK, with close to a quarter of Northerners ordering gravy to pour over their Fish and Chips. With the inclusion of Chip Shop Gravy as well as its Original Gravy Mix, Dinaclass has grown its brand and product portfolio from strength to strength. By creating the products consumers want, and making them simple to prepare, Dinaclass is committed to helping QSR businesses nationwide maximise their menu’s potential and boost profits.

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