Bull’s Eye! Kraft Heinz shines a light on conversations on out of home dining

Kraft Heinz listens to UK diners and reveals what they’re craving when eating out

Kraft Heinz used social listening tool, Delve, to track insights about consumers’ dining preferences over the last six months. Monitoring Twitter, blogs, forums and reviews, the results reveal macro trends, micro trends and top trending cuisines in the UK. Now they’re sharing this insight with food operators, so they can evolve their menus and give consumers what they demand when dining out.

Health and wellness topped the macro trends list, driving more than half (52%) of the conversations. Sustainability also made it to the top three macro trends, dominating more than 2 in 10 conversations. Consumers are concerned with sustainable ingredients and are seeking restaurants with sustainable practices.

These themes come through in the micro trends, with vegan and plant-based conversations dominating 41% of the dining conversations OOH. Diets like keto and low carb take second place, capturing 17% of the conversation. In joint third, natural ingredients and local, seasonal eating take 10% of online posts each, as British diners become more discerning about the ingredients on their plates.

Experience was also a hot topic, featuring in 22% of the conversations and making it the second most popular macro trend. Many consumers are looking for unique and memorable dining experiences, with experiential elements such as themed menus and immersive décor becoming increasingly popular. These themed menus could mirror the top cuisine trends discussed, with British topping the list, generating 22% of the conversation, closely followed by Spanish and Chinese, then American and Thai.

Artemis Argyrides, Foodservice Marketing Lead, Northern Europe at Kraft Heinz says. “British diners love a classic roast. In fact, 62% of the posts on British dishes talked about roast dinners. Our Bull’s Eye BBQ sauces are perfect for bringing an American twist to this firm British favourite, which is a great way to tap into the experiential dining trend. And it’s not just for meat-lovers, everyone can enjoy a unique dining experience. Roasted BBQ tempeh or mushrooms go just as well with roast potatoes as traditional roast beef.”

“BBQ continues to be a strong favourite and made it into the UK’s top 10 cuisines. Our Bull’s Eye Original Sauce not only adds a premium touch to meat and veggie BBQ dishes; it’s also ideal served over pulled pork or shredded jackfruit for a sticky, smoky, American treat. Ramp up these dishes with creamy potato salad and collard greens, and you can give diners an indulgent Deep-South inspired ‘soul food’ experience.”

The next installment of the research will be released towards the end of the summer, tracking these consumer trends and habits.

For more information on the full range visit Bull’s Eye (heinzfoodservice.co.uk) or Home - Bull’s-Eye (bullseyebbq.com)

Also available at major UK wholesalers, ask your stockist for more information.