Make Cool Treats while the Sun Shines

By Vini Stringhini, Away from Home Customer Category Manager, Mondelez

Summer presents an optimum seasonal opportunity for fast food operators, with rising temperatures sparking a demand for treats such as ice cream. With recent research showing ‘treats’ rank as the no. 2 out-of-home mission for consumers*, offering customisable ice cream upgrades can help to attract customers and maximise profits.

Products such as Cadbury and OREO inclusions are a perfect offering, adding simple touches to ice creams using brands that consumers already know and love – and allowing operators to charge premium prices. We’ve recently partnered with Masterchef: The Professionals finalist Philli Armitage-Mattin, to create a whole host of seasonal recipes, such as our Summer Triple Chocolate Sundae with Flake pieces and OREO crumb – an easy addition to any fast-food restaurant’s offering which could also be made customisable.

What’s more, with 75% of consumers willing to pay a premium for quality items**, tapping into brand influence is a simple way for operators to elevate offerings by creating an enhanced taste experience for consumers, as well as providing an opportunity to generate greater profit margins and boost footfall.

* Lumina Market Report, December 2023

** Lumina Intelligence Food Strategy Forum, March 2024

For more information visit www.mondelez-foodservice.co.uk