Oliehoorn expands foodservice range with texture-led Crispy Chili Mayo designed to boost margins

Oliehoorn expands foodservice range with texture-led Crispy Chili Mayo designed to boost margins.

Dutch family-owned sauce specialist Oliehoorn has unveiled its latest foodservice innovation, Crispy Chili Mayo, a creamy mayonnaise infused with vibrant chilli heat and crunchy chilli flakes, designed specifically to help hospitality operators elevate menus with minimal operational complexity.

Available now to the UK foodservice market in a 900ml squeeze bottle, Crispy Chili Mayo responds to growing consumer demand for bolder flavours and texture-led eating experiences, while offering operators an easy way to premiumise existing dishes and drive incremental spend.

As the first sauce manufacturer in the Netherlands to achieve B Corp certification, Oliehoorn continues to combine flavour innovation with a long-term commitment to people, planet and responsible business practices.

The versatile mayo transforms familiar favourites into higher-value menu propositions without additional kitchen labour.

“Consumers increasingly expect more from condiments than simply being a finishing touch”, said Arjan Dijk, CEO at Oliehoorn.

“They’re looking for flavour experiences that feel exciting, indulgent and worth paying extra for. And our Crispy Chili Mayo delivers exactly that: bringing heat, crunch and personality to the plate in a format that’s easy for busy kitchens to implement.”

Built for modern foodservice

The Crispy Chili Mayo has been developed with operational ease in mind, helping chefs and operators create standout menu moments without introducing new preparation steps.

Key benefits include:

• Premium flavour profile combining creamy mayonnaise with a vibrant chilli kick.

• Crunchy chilli flakes that add texture as well as taste.

• Versatile application across many dishes.

• Simple implementation requiring no additional kitchen training.

• Opportunities for menu premiumisation and paid-for sauce upgrades.

• Convenient 900ml squeeze bottle format designed for back-of-house efficiency and consistency.

The opportunity behind the heat & crunch

Texture is becoming an increasingly important driver of consumer satisfaction, particularly among younger diners seeking memorable food experiences worthy of social sharing.

The appetite for heat is also showing no signs of slowing down. Research from Rubix Foods found that 78% of Gen Z consumers say they either like or love spicy foods and flavours, while 66% are more likely to purchase a menu item if it is described as spicy. Meanwhile, Deliverect’s latest Gen Z dining study revealed that 73% of Gen Z consider themselves “foodies”, with many actively seeking out new and exciting eating experiences.

At the same time, condiments are becoming a premiumisation opportunity in their own right. Nearly half (49%) of consumers say they are more adventurous with sauces than they used to be, rising to 72% among 25–34-year-olds. For operators, this presents a simple opportunity to refresh menus and command a premium using finishing touches that create perceived value and encourage paid-for upgrades.

Rather than reinventing entire menus, Crispy Chili Mayo enables businesses to upgrade dishes already loved by guests.

Suggested menu applications include:

• Loaded fries finished with a crispy chilli drizzle.

• Fried chicken burgers with added crunch and heat.

• Pizza crust dipping accompaniment.

• Street food-inspired sharing platters.

• Wraps and sandwiches requiring a premium flavour twist.

• Signature house specials and limited-time offers.

Made by “Saucologists”

Oliehoorn has been crafting sauces for more than four decades and today produces over 23 million litres annually from its Dutch facilities.

Known for combining quality ingredients with practical foodservice solutions, the family-owned business continues to invest in innovation that supports operators in driving guest satisfaction and profitability.

“We developed Crispy Chili Mayo because we saw a clear gap between trend-led flavour innovation and operational reality,” added Dijk.

“Operators don’t necessarily need more complexity. They need products that work harder, helping them stand out, increase perceived value and delight guests with minimal effort.”

Availability

Crispy Chili Mayo is available now through selected UK foodservice wholesalers. Operators interested in sampling the product or discussing distribution opportunities can contact the Oliehoorn team directly. For further information, samples or trade enquiries, visit https://oliehoorn.nl/en/uk-sampling/ or contact the UK team.