Ooh – Grab and Go

FFP asked Karen Green, Marketing Manager, Aimia Foods about Grab and Go

What products work best as grab-and-go?

“The entire point of grab-and-go items is to save time and boost convenience for those that have not got the opportunity to sit down and enjoy a relaxing food item. Crucially, grab-and-go items should also be quick and easy for the caterer to prepare, so that the customer can order and be on their way in the minimum time possible. With this in mind, Shmoo Milkshakes are designed to be quick and easy to make and can be served in their own branded cups for ultimate convenience. Simply combine a scoop of Shmoo powder with water to create a creamy and thick textured delight ready to go. With a multitude of different flavours including White Chocolate and Raspberry, Banana and Cappuccino to appeal to all consumers, you can be sure to receive plenty of repeat business.”

At what time/s of day are grab and go items most popular?

“The popularity of Shmoo milkshakes as grab-and-go items can vary depending on several factors. However, in general, Shmoo milkshakes tend to be most popular during the morning and afternoon hours. During the morning rush, people may not have the time to sit down and enjoy a traditional breakfast. A Shmoo milkshake can be a delicious and quick option to grab on the go. Similarly, during the afternoon, people may want a sweet and refreshing treat to give them a pick-me-up for the rest of the day. Shmoo milkshakes are a convenient and delicious option that can be enjoyed quickly and easily. Of course, different locations and customer bases may have different patterns of demand for Shmoo milkshakes as grab-and-go items. For the busy workers of the day with a limited amount of time for lunch, there is often a big rush to grab food and drink before returning to the office or work site. Shmoo drinks are particularly popular alongside a nice savoury lunch, as a sweet refreshment to finish the meal off.”