Power up your plant-based menu

Statistics show that more than a third of people in the UK are interested in becoming vegan. Some 36% of UK adults believe that eating a plant-based diet is ‘an admirable thing to do’, according to a YouGov survey.


With this in mind, fast food outlets should ensure they have tasty options for their vegan customers and those who fancy a meat alternative.

“The popularity of plant-based meals has grown so much and over a sustained period that in no way can it be described as a passing trend any more… it’s well and truly here to stay,” explains Gordon Lauder, MD of frozen food distributor Central Foods.

“Demand for tasty and nutritious plant-based menu options is likely to be stronger than ever in 2022. It’s fuelled partly by the increasing number of people who are becoming vegan and vegetarian, but more significantly by the rising numbers who are cutting down on meat and animal products and choosing to opt for plant-based meals several times a week.”

Leading frozen food distributor Central Foods offers a range of meat alternatives which are just perfect for fast food outlets and takeaways.

The KaterVeg! selection includes delicious burgers and sausages, made from organic, non-GMO, EU soya grown in existing, established agricultural areas without the use of the controversial herbicide glyphosate. This makes it as good as it gets from both an environmental and a health point of view. The soya is also high in protein, low in fat, low in sugar, a source of fibre and has salt levels below the PHE 2024 targets – all positive attributes which will appeal to your customers who are looking for healthy, sustainable, meat-free menu swaps.

Serve them in a bun, with fries or salad for delicious plant-based options.

“Meat Free Mondays have become a popular concept, and they’re the ideal way to introduce new and exciting plant-based alternatives to your fast food and takeaway menus,” added Gordon Lauder.

“Promote the idea on social media to let your customers know that you’re adding to your meat-free range.

“The National Food Strategy recently reported that daily meat consumption in the UK has fallen by 17% in the last decade. But it recommends that meat consumption falls by 30% in the next ten years to reduce the environmental impact of our diets.

“We’re seeing more and more evidence that the interest in, and demand for, great-tasting vegan products is increasing all the time, whether it is for health, environmental or sustainability reasons, so it makes commercial sense to be prepared for this ever-increasing demand.”

Central Foods, based at Collingtree in Northamptonshire, supplies hundreds of different lines into foodservice, ranging from vegetarian and free-from items, meat products, bakery items and canapés through to buffet products, desserts and puddings. It currently sells to more than 240 independent wholesalers, as well as larger national and regional wholesalers, and foodservice caterers across the entire foodservice industry including the fast food sector and many other outlets.

Visit http://www.centralfoods.co.uk for more information.


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