SEE PIE WEEK PROFITS SURGEWITH PUKKA FAVOURITES

Ever since Pukka, the nation’s number one pie brand, started making and baking pies in 1963, it’s been the perfect partner to the nation’s fish and chip shops. It’s a relationship that’s stood the test of time, still at the heart of the Pukka business and, with British Pie Week fast-approaching (4th-10th March), the brand reveals how a diversified line-up of its bestselling British favourites is a must for chippy owners looking to boost pie week profits. Athol Dipple, Fast Food Professional Director, finds out more.

As the nation’s favourite, it’s fair to say Pukka knows everything there is to know on how chip shop owners can tap into the British Pie Week sales surge. The number of Brits looking to tuck into a chippy tea is set to hit the roof, so it’s crucial that outlets are fully stocked with Pukka’s family favourites. Isaac Fisher, Managing Director at Pukka, lets us in on the ranging tips, tricks and must-have recipes for every chippy counter this British Pie Week.

“For over 60 years, Pukka pies have been a top choice on chip shop menus around the country, so it’s only right that chippy owners make them a priority year-round,” says Isaac Fisher, Pukka’s Managing Director. “And, while its important to offer something for everyone, if there’s one recipe that should take the spotlight, especially during British Pie Week, it’s got to be chip shop favourite Steak & Kidney. It’s a classic recipe which has held the number one spot for lots of chippy pie lovers for years, so is a must for outlet owners looking to bag bigger sales.

“Of course, it’s important to remember that a whole nation of pie lovers, equals a whole load of different favourites beyond just the bestseller. This means it’s all about serving up a selection of recipes so that there’s a Pukka for everyone – from our meaty classics like All Steak and Chicken & Mushroom, to our vegetarian Cheese, Leek & Potato and our Vegan duo to make sure vegans, flexitarians and meat reducers can all get a bite of the action.”

But, that’s not all. As well as bringing full-on flavour to chip shop counters with its bestselling pie line-up, Pukka has whipped up bespoke British Pie Week POS to help drive customers through the door.

“To make sure outlet owners have all the tools they need to be social media-savvy, we’ve got a whole host of readymade social posts dedicated to British Pie Week available on our foodservice website. And it doesn’t stop there, we’ve also developed bespoke Pie Week POS to help chip shop owners entice even more pie lovers and chow down on higher sales as a result,” concludes Fisher.