The Veganuary campaign has reached its 10th year, it’s popularity grows year on year
By Greta Strolyte, Brand Manager
On the back of its success the organisers of Veganuary commissioned a YouGov survey to discover the campaigns impact over the last decade, it found 9% of British adults participated in Veganuary at least once since its conception back in 2014, this equates to approximately six million people!
The survey discovered ‘in total, 85% of non-vegan participants have reduced their consumption of animal products since doing Veganuary with 23% becoming vegan, 43% reducing consumption by at least half and a further 20% by at least a quarter.’
Figures from the survey also showed a marked increase in plant-based consumption amongst people who had not taken part in Veganuary, with 37% claiming to eat more plant-based food now than 10 years ago.*
Statistics show veganism among different demographic groups follow a few distinct patterns, for older consumers, meat is a much more integral part of their diet. It was revealed that approximately 4% of UK consumers identify as vegan, and the majority of these are under the age of 40. Unsurprisingly, the highest share of the population following a vegan diet can be found in London**
For foodie connoisseurs seeking the newest flavours and emerging cuisines, global foods provide a sense of adventure and authenticity. Vegans can enjoy flavour packed dishes by exploring the myriad of tastes and textures Asian food has to offer - known for its sweet, sour, umami and spice combinations.
Noodles provide a delicious star ingredient for vegan dishes, the whole of Lucky Boat’s noodle range offers a versatile platform for many traditional and contemporary dishes from soups, stir fries, salads and even desserts.
Lucky Boat offers a range of superior noodles which are prepared from the best ingredients, resulting in excellent taste, texture and cooking performance to aid busy operators by offering a quick to prepare choice with a low cost per serving, allowing for a good profit return.
The best-selling No.1 Thick and No.2 Fine Wheat Noodles are golden in colour yet contain no egg, their appealing colour is derived from paprika extract and carotenes making them a great vegan choice, whilst the light textured Wholewheat Noodles offer the benefits of increased fibre intake.
Lucky Boat’s easy to use range of noodles includes Rice Sticks – an authentic Thai wide, flat noodle favoured for Pad Thai and Pad Si-Ew, along with rice vermicelli noodles, used in the much-loved dish Singapore Noodles, which are very quick to prepare – ready in 2 minutes!
*Veganuary 2023 Campaign Review
**Statista ‘Veganism & Vegetarianism in the UK’ August 2023
To find out more about our products visit www.luckyboatnoodles.co.uk or email consumercare@luckyboatnoodles.co.uk