Youngs Fish and Seafood

The majority of shops, if they want to continue to serve cod and haddock, have to look at being a little bit more flexible with what they’re buying. Generally, shops buy a fish size that is between 8-16 ounces and 16-32 ounces but if they were to buy smaller fillets, they’d save money. Smaller portion sizes are happening across all industries, from a diet/calories point and view and also due to costs. I understand that operators might not want to do this because they’re concerned it will reduce business, but it comes back to the same thing, people have to start looking more carefully at what’s available. A smaller, say 3–5-ounce piece of fish, which is a perfectly good meal size, is probably 40-50% cheaper and would bring costs right back down to what they were a year ago.

Sustainability

Everything that we sell is MSC certified, it’s just so important to the frozen at sea cod and haddock industry to operate sustainably, and for fast food outlets to leverage this accreditation, they could utilise their suppliers. A shop could put on their menus “supplied by Young’s Seafood” and reference our record of sustainability and principles. Often shops are worried that they have got to pay some kind of a levy to be able to say that something is sustainable, but actually, they don’t, we can give them all the information they need.