Natta partners with Other Side Fried to launch UK’s first voice-powered takeaway delivery service

Natta, the London-based Voice Tech company, is delighted to announce that it has launched the United Kingdom’s first end to end takeaway delivery service via Amazon Alexa smart speaker.

Alexa currently hosts some limited food ordering apps which mainly allow you to reorder food items previously purchased via smartphone. Natta allows users to enjoy the full takeaway experience on Alexa - regardless of whether the customer has ordered from the restaurant before or knows the menu.

Natta have partnered with London-based iconic Brixton restaurant Other Side Fried (www.othersidefried.com) to offer busy customers this unique service. You order via Alexa and get it delivered via our courier - with all voice orders enjoying a 25 per cent discount.

Natta founder Jon Sprank is convinced voice control is the future - with 55% of households being expected to own smart speakers by 2022.

He said: “I got a smart speaker and was astounded at how little you could do with it. I wanted to order my takeaway on it and, having worked in the London F&B scene as the European Sales Director for iZettle, I knew the space well and set out to do it myself.”

“At the moment the app is exclusively operational within 1.5 miles of Other Side Fried Brixton Central but this is just the start. We are working on a voice-first food delivery marketplace that we will be rolling out across London and the UK in the next few months.

“Consumers will finally be able to use voice assistants to research, select and order from their favourite restaurants, just as if they were having a conversation with a friend.”

How it works

Open the Amazon Alexa app on your smartphone, head to the skills & games section, search for ‘Other Side Fried’ and click on the enable button.

Know what you want?

Easy - order and check out in one sentence. Just ask Alexa to connect you with Other Side Fried and list the items you’d like to order.

Not sure what you want?

No problem. Alexa will send the menu to your phone straight away. You’ll find it in the Activity section of your Alexa app. Have a read and let Alexa know your pick.

Creature of habit?

If you always order the same thing, all you need to do is asking Alexa to send you your last order from Other Side Fried.

And that’s it.