A Safer Sprinkle – Sarson’s Reintroduces Sachets Following ‘Unprecedented Operator Demand’

Following guidelines restricting the use of ‘serve-yourself’ condiment bottles in the wake of Covid-19, Sarson’s has reintroduced convenient and hygienic 7g sachets for operators to use for table service, delivery and take-away.

The company says it has been inundated with calls from operators to provide them with the new hygienic format, bowing to pressure with a short run of sachets, especially designed to offer customers the great taste of the UK’s number one malt vinegar* and ultimate peace of mind.

Minimising contact and containing a perfectly portioned sprinkle, the sachets are, says Bryan Carroll, Sarson’s Sales & Marketing Director, a safe and practical option for front-of-house use.

“Now more than ever, customers need reassurance and familiarity when it comes to eating out and it’s the little changes that can make a big difference to consumer confidence.

“UK Hospitality’s guidelines on restricting the use of ‘serve yourself’ condiments when eating out, while completely understandable and sensible, posed challenges for many operators. We’re proud to have answered the calls for this new format, so we can continue to support operators as they get back to business.”

Sarson’s sachets are available now in 200x7g catering packs.

*Brand Health Tracking Study, System 1, Feb 2019; Nielsen, 30.3.19 data.

With over 15 million bottles sold each year, Sarson’s Malt Vinegar is the UK’s number one malt vinegar brand. Sarson’s is owned by Mizkan Euro Ltd., the European subsidiary of Mizkan Group, a family-owned, Japanese business started in 1804. To find out more call: 0203 675 2220 or visit: www.mizkanfoodservice.co.uk


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