Brusco Food Group And Smart Salt®

Brusco Food Group announce exclusive partnership with Smart Salt® bringing patented Sodium Reduction Technology to UK food manufacturers and food service

Brusco Food Group are excited to announce their exclusive UK partnership with Smart Salt® to help companies meet the new 2024 sodium reduction targets announced in September 2020 by Public Health England.

Smart Salt® is a sodium reduction system based on patented technology from Finland. It enables sodium reduction of up to 60% without compromising on taste or product performance.

“Smart Salt® has a very successful application record in a broad category of food products. Its success can be attributed to its technological functionality that often mirrors regular salt” comments Dr. Helen Mitchell, Consulting Director Smart Salt® Oy.

It is clear more action needs to be taken in the UK to reduce sodium in our diets to address many of the health issues associated with high blood pressure. Regularly eating too much salt puts us at an increased risk of developing high blood pressure which is the main risk factor for stroke and a major risk factor for heart attack. Over 16 million people in the UK have high blood pressure.

Available from the 1st February 2021, Smart Salt® offers perfect taste optimisation with no bitter or metallic aftertaste. Consumer acceptability data indicates a high degree of acceptability at very low sodium levels.

The benefits of using Smart Salt® goes much further than just reducing sodium. The formulation also includes high levels of magnesium balancing minerals for heart health.

Where other sodium reduction systems fail, Smart Salt® excels. Extensive application testing has proven its effectiveness in challenging applications including bread, cheese, meat, ready-to-eat meals, and seasonings. Smart Salt® offers preservative and technological functions reducing the need for extensive product and process development. A flexible composition means Smart Salt® can be easily adapted to meet your requirements from 10-60% sodium reduction.

Andrew Ashby from Brusco Food Group says “We are always looking at innovative products that tackle the major challenges in our food supply chain. While businesses have been addressing sodium reduction for many years, driving further sodium reduction without impacting product functionality and/or taste is becoming harder. We believe the proven capability of Smart Salt® will provide significant opportunities for food companies to meet the new voluntary targets announced in September 2020 by Public Health England which call for further reductions of up to 20% by 2024”.

Later this year Smart Salt® will broaden its reach into the consumer marketplace with a range of gourmet condiment blends designed to help consumers and chefs reduce sodium intake. This will be launched under the Suölo™ brand. More information is available at www.suolo.world

Since 1987, G. Bruce & Co.Ltd, trading as Brusco Food Group, has been a specialist in the supply of bulk food ingredients to food manufacturers, food service outlets, and the travel industry. It supplies high-quality ingredients from accredited factories across the globe to provide the food industry with a reliable supply chain of quality assured products.

Key product ranges include beans, pulses, seeds, grains, herbs, spices, frozen, chilled, ambient and dehydrated vegetables, dried fruit, bulk alcohol (beer, cider, wine and spirits), coconut, sauces, pastes, oils, vinegars and mustards. Being a long-time member of the Organic Food Federation, many of its ingredients are also available in organic form. The company is AA grade certificated by BRCGS.

From its Evesham head office, Brusco provides a cost-effective single source for a broad range of ingredients, simplifying technical support and supplier approval. Service, innovation, integrity and quality are at the core of the company’s values. For more information on its wide range of products, visit the company

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