CHEPSTOW’S NO.12 FISH BAR LIGHTS UP WITH PUKKA’S NEW POS

Pukka has been part of the Great British Chippy ever since the brand baked its first pie in 1963. For decades, chip shops across the UK have relied on Pukka’s iconic pies to serve customers a comforting favourite that never goes out of style. One of those shops is No.12 Fish Bar in Chepstow, which has recently installed Pukka’s brand new eye-catching POS – designed to help shops stand out and attract even more customers through their doors. Athol Dipple, Director of Fast Food Professional, finds out more about this Chepstow chippy and its fresh new look.

Owner Mel Bevan-Evans bought No.12 Fish Bar seven years ago, expanding her existing presence in the town of Chepstow, where she has run a solicitor’s practice for over 15 years.

Mel explains: “I’ve always been based in Chepstow through my solicitor’s practice and had also owned a café locally. When the chip shop came up for sale, I saw it as a great opportunity to take on another local business – especially as fish and chips were always our Friday treat.

“Since buying the shop, I’ve developed the unused upstairs space into a five-bedroom en-suite B&B, which is frequently booked in this popular town and helps drive additional footfall into the chip shop from guests looking for something to eat.”

Like many operators across the country, Mel has navigated challenges during her time running the business.

Mel adds: “I’ve owned the chip shop for seven years now, and the biggest challenges have been the industry-wide price increases due to many different factors, as well as of course Covid.”

Despite the pressures facing the sector, one thing has remained constant – the enduring appeal of pie and chips. For customers looking for a satisfying takeaway that doesn’t stretch the budget, it continues to be a reliable favourite.

That’s where Pukka’s new POS comes in. Launched in Autumn 2025, it’s been designed specifically to help chip shop owners refresh their shopfronts, catch the attention of passers-by and drive footfall, while still allowing each shop’s identity to shine through.

The POS range includes a bold illuminated protruding sign, a striking hanging neon sign, a pavement swing sign and an upgraded open/closed sign – all in Pukka’s iconic orange and designed to make shops stand out day and night.

Mel continues: “Pukka pies are very well known – with our bestsellers being Minced Beef & Onion and Steak & Kidney – so I was pleased to receive the POS installation. The bright signs really stand out at night, which has been great exposure for us. The colours are eye-catching and help draw attention to the shop, and my favourite piece from the kit is the illuminated sign.”

Looking ahead, Mel has ambitious plans for the future of No.12 Fish Bar as she continues to invest in the business: “I’ve recently installed a new central heating system, and the roof is being repaired before we carry out a full refurbishment of the restaurant side of the business.

“I’m also excited about introducing a canopy for the summer with outside tables and chairs, which will really enhance the experience for customers visiting the shop.”

Pukka’s new POS is helping shops like No.12 Fish Bar stand out on the high street, attract new customers and continue serving the nation’s favourite takeaway for years to come.