DRINK ME CHAI ARTISAN BLEND TRIUMPHS AGAINST COMPETITION IN BLIND TASTE TEST

Aimia Foods has announced the results of a recent independent blind taste test which revealed that Drink me Chai’s Artisan blend was the most preferred option by taste and by

visual appeal, with seven out of eight regular chai drinkers surveyed stating that it

would be the one that they would choose to purchase again.

Conducted by specialist agency, Rawlingson Lane, the independent blind taste test saw 50 randomly selected customers of varying demographics sample five different types of chai from four leading competitor brands.

The sampling session - which took place at Kudos Coffee, Whitchurch, saw five samples of chai being made according to manufacture instruction, and served into unbranded, colour coded sample cups, in order to keep conditions neutral.

Once sampled in random order, each participant then completed a short questionnaire where opinions on taste, texture and authenticity could be gauged.

The results of this blind taste test also revealed that 67% of those surveyed preferred the taste of chai powder over syrup alternatives - an interesting finding that Michelle Younger, Head of Marketing at Aimia Foods, dissects:

“In the UK, many coffee shop chains and cafes will use chai syrup to make chai lattes. However, this research shows that over two thirds of customers actually prefer the taste of chai powder, and that the powdered varieties sampled offered a more ‘authentic’ taste overall.

Pair this with the fact that Drink me Chai Artisan powder came out on top in terms of the overall favourite with those surveyed, and Drink me Chai stands in a really strong position in terms of proving its place in coffee shops, restaurants and cafes that want to serve a tasty, authentic-tasting and easy-to-make chai latte.”

Suitable for those following a vegetarian, vegan and/or gluten-free diet, and containing no artificial ingredients, colours or preservatives, Artisan Blend Chai Latte is suitable for all kinds of chai-loving customers and allows baristas to take their chai offering to the next level.

To download the full research infographic, or to find out more about Drink me Chai Artisan Blend Chai Latte, please contact Aimia Foods on 01942 4086000 or visit www.aimiafoods.com