Drink me Chai spice-up the grab-and-go category with a RTD format of its popular Spiced Chai Latte blend

Aimia Foods for Professionals is excited to announce that the UK’s favourite chai brand, Drink me Chai, is launching its much-loved Spiced Chai Latte in a new RTD format. Blending the brand’s unique, aromatic chai with semi-skimmed milk, Drink me Chai’s RTD can is a must-stock for outlets that want to capitalise on the growing popularity of chai, especially within the grab-and-go-market.

This is something that Aimia Foods for Professionals’ Brand Manager, Rebekha White delves into, stating:

“Chai has gone from strength to strength in the last 5 years and is most popular with Gen Z and Millennial customers. This demographic of customer is also fuelling the booming demand for grab and go items, so it felt like a natural next step to launch an RTD version of our Spiced Chai latte.

“The RTD category itself has massive sales and growth potential, with coffee, shakes and juice variants also a key part of this market. However, we felt an authentic RTD chai option was missing, and from our research, we’ve found the RTD side of chai to be a true white space that we are confident we can satisfy given Drink me Chai’s reputation for chai excellence and authenticity.”

Every 250ml recyclable can of Spiced Chai Latte embodies what both customers and operators love about Drink me Chai’s classic blends. All drinks are made with Drink me Chai’s original recipe, infusing natural and authentic chai spices with sweetened black tea for a premium addition to outlets’ menus. With Drink me Chai’s latest innovation, this stand-out flavour is combined with semi-skimmed milk for a smooth and silky drink which is ready for whenever a little pick-me-up is required. With its naturally low caffeine content, this cosy yet refreshing Spiced Chai Latte can be enjoyed morning, noon or night.

Best served chilled, Drink me Chai’s new RTD can is ideal for stocking in display fridges for the convenience of the customer that wants to grab a ready-made-drink directly from the cabinet. This format also allows operators to offer this trending beverage quickly and easily, removing the need to make this drink themselves.

To find out more about Drink me Chai, please contact Aimia Foods for Professionals on 01942 4086000 or visit www.aimiafoods.com