Fast food goes global with Booker

World food is transforming traditional fast food menus in the UK and we’re seeing a strong trend for blending cuisines from around the world into modern combinations that excite diners. Competition in the fast food sector is intense and dining habits are growing steadily with changing preferences driving this, with appetites firmly set on bold, authentic global flavours and mixed textures.

The trend is towards affordable, convenient, quality foods, authentic ingredients and freshly prepared dishes that look great and bring all the flavours and textures to meet consumer expectations.

For something out of the ordinary, chefs can combine components from different global cuisines for added texture, taste and spice. To enhance foods visually and to turn up the heat, add ingredients such as kimchi, gochujang, slaws, chillies and pickles to suit the diner’s preferences.

Booker stocks authentic, quality ingredients to create contemporary blended global fast foods such as:

• Tandoori fish tacos – white fish fillets coated in tandoori paste, served in tortilla wraps with salad leaves, mango chutney and yoghurt and mint sauce

• Loaded Scandi hotdog - a Swedish twist on the classic, featuring bratwurst with pickled gherkins, crispy fried onions and a blend of sauces

• Loaded Nacho cheeseburger - a stack of smash burger patties topped with tortilla chips, guacamole, salsa and chipotle served on a spicy chilli brioche bun for a spiced up, fiery burger

• Kimchi hotdog - a combination topping of kimchi and sriracha sauce

Pulled Beef Burger with Goat’s Cheese Chutney - using slow-cooked Beef Brisket with our Chef’s Larder Premium Caramelised Onion Chutney and goat’s cheese crumble

Fusion dishes such as these that can be customised by the chef and to the diner’s preference, can bring a new depth of flavour and pique the interest of today’s culturally aware consumers looking for something new, exotic and unusual, and, importantly, encouraging spend and repeat visits. There’s a wealth of possibilities to the combinations chefs can create using ingredients already in stock - plus they can be enhanced with sauces, dips and seasonings to create a memorable, personalised signature dish.

Operators should embrace the trend for global fusion foods and adventurous combinations while adapting them into practical formats that bring operational efficiencies too. There’s real potential to be had here to drive footfall and business growth in the dynamic fast food sector.

Booker’s Winter Catering Guide is out now, spotlighting new and trending lines available across branches, including own label and branded favourites. Designed to support caterers, chefs and fast food operators over the winter season, it includes menu ideas and inspiration, as well as exclusive food and drink lines.

Booker has locked down prices on 450 products and ingredients to ensure businesses can make their purchases at special prices, safe in the knowledge prices will not fluctuate. Current prices are locked until 3rd March 2026.

Website: https://www.booker.co.uk/