Fish & Chip Award Winners Trip to The Land of Fire & Ice

Seafood from Iceland magical prize for the Restaurant of the Year winners

For decades, fish and chips have been at the heart of British food culture, a simple dish elevated by craftsmanship, quality ingredients and tradition. Behind that tradition lies a long-standing culinary connection between the United Kingdom and Iceland, one that continues to shape the UK’s fish and chip industry today.

As an annual sponsor of the National Fish and Chip Awards, Seafood from Iceland is proud to support an event that celebrates excellence, skill and passion across the sector. The Awards recognise outstanding operators nationwide, highlighting those who consistently deliver exceptional quality in both Takeaway of the Year and Restaurant of the Year categories, among others.

The UK remains one of the most important markets for Icelandic seafood, not only commercially but culturally. Iceland has supplied high-quality, responsibly sourced fish to the UK for generations, helping to sustain a dish that is deeply woven into British identity. This enduring relationship is built on shared values: respect for raw ingredients, a commitment to sustainability and pride in culinary heritage.

A key highlight of Seafood from Iceland’s involvement in the Awards is the annual winner’s trip to Iceland, offering first-hand insight into the origin of the fish at the heart of Britain’s favourite dish. Traditionally, winners from the top categories are invited to experience Iceland’s fishing industry, meet producers and explore the landscapes that shape the country’s seafood culture.

This year, the Restaurant of the Year winners will receive the Iceland trip, travelling to the Westfjords, one of the country’s most important fishing regions. The visit will take place during Fisherman’s Day, a special occasion in Iceland dedicated to honouring the people and communities who have shaped the nation’s fishing heritage. Celebrated across coastal towns, Fisherman’s Day highlights the close bond between fishing, local culture and community life, making it a particularly meaningful time to experience Iceland’s seafood story.

The Westfjords programme will give the winners the opportunity to explore the region and experience Fisherman’s Day celebrations in Patreksfjörður. The itinerary offers a unique chance to discover modern seafood processing alongside traditional fishing culture, all within one of Iceland’s most striking coastal regions.

Through its ongoing support of the National Fish and Chip Awards, Seafood from Iceland continues to champion quality, sustainability and collaboration. More than a sponsorship, the partnership reflects a shared commitment to protecting a culinary tradition that connects Icelandic waters with British plates, and celebrates the people who keep that tradition alive.

For more information on Seafood from Iceland contact: https://www.islandsstofa.is/en