Fish & Chips Staycation Guide Launched for UK Holiday Makers

A ‘Fish and Chips Staycation Guide’ has been launched by JJ Foodservice to help Brits to combine their UK holiday with the nation’s favourite takeaway – fish and chips!

More than 23 million British people will holiday in the UK this year, bringing £31 billion to the economy.*

“We want to make it easy for people to find the best places to visit while enjoying traditional British fish and chips,” said JJ’s Head of Communications, Elit Rowland.

The Staycation Guide features 30 fish and chip shops from all over the UK located near outstanding views and popular tourist attractions.

“From beautiful bays and harbours to historic monuments and museums – we’ve located a chippy nearby!” said Elit.


Stunning Scenery and Panoramic Views

Highlights include the quirky Beach Buoys based on Margate seafront, which serves cockle popcorn and is close to Margate Caves, perfect for underground adventurers.

Meanwhile, The Chip Shed based in Bourton-on-the-Water, offers charming village scenery in the heart of the Cotswolds, regularly voted one of the prettiest villages in England

If you enjoy incredible views with your battered cod, Hay Takeaway is situated on the edge of the stunning Black Mountains in Hay-on-Wye, Wales.

For ramblers, The Real Food Café is worth a visit. Based in Loch Lomond and Trossachs National Park in Scotland, it boasts some of the most stunning scenery in the world.

Sarah Heward, co-owner of The Real Food Cafe said, “There are so many fantastic fish and chip shops in the UK. As we come out of the pandemic, it is crucial to support these businesses, many of which are family-owned and rely entirely on tourism.”

A free digital copy of the Guide can be downloaded at http://go.jjfoodservice.com/Staycation

About the Judging Process

All UK fish and chip shops were invited to be involved in the Staycation Guide in an official ‘Call for Fish and Chip Shops with a View’ campaign which ran in November 2020 and again in March 2020.

The free registration was advertised through the fish and chip trade press and social media.

An independent panel of judges consisting of shop owners, industry consultants and suppliers selected 30 shops based on the Food Hygiene Ratings (minimum 4 out of 5), quality of customer reviews (Google, Trip Advisor and Trust Pilot) and their proximity to attractive tourist locations from stunning views to historical monuments etc.

*According to research from Barclays


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