From Fried to Flame-Roasted: Chicken’s Next Big Trend

Fried chicken, chicken burgers and wraps have long been a popular mainstay of our high streets. From the familiar suburban chicken shop to the local chip shop offering chicken alongside its core menu, chicken has always  been one of our most popular go-to options for taste, quality, and convenience.

For operators looking to make a shift in their fast food offering, one of the key trends that we’re seeing across the market is a move towards fried chicken from other cuisines, joining the more traditional southern-US style chicken. Currently, Korean fried chicken is becoming increasingly popular – driven in part by trends on social media, but we’re also seeing an uplift in different sauces and dips being served with chicken to enhance the flavour experience.

But when it comes to chicken, fried isn’t the only answer. Rotisserie chicken has recently seen a resurgence and is quickly finding its feet within the fast food scene.  Increasingly, consumers are choosing rotisserie chicken over fried chicken as a delicious yet healthier option. Rotisserie chicken offers the same juicy flavour without the need for breading or deep frying. The rotisserie chicken was one of the original pre-prepared grab and go meals and consumers enjoyed the theatre of rotisserie, as well as the fact that it tasted great. Operators can offer a variety of delicious juicy chicken that can be put into wraps, served alongside a variety of side dishes or loaded on top of fries with speed and ease.

At Jestic, we have a full range of dedicated equipment which can help you to serve the best chicken in the area. From Ayr King breading tables and Henny Penny pressure fryers to Rotisol rotisseries and Duke hot holding, you can be sure that with Jestic you’re getting the best equipment alongside the most insightful advice from our specialist culinary team. With the right equipment in the kitchen, chefs can make delicious chicken quickly and efficiently.

For more information about the full Jestic equipment portfolio, please visit www.jestic.co.uk or call +44 (0)1892 831 960.