Heinz “Click & Chips” Apps Are Working Hard To Save British Fish & Chip Shops
Following the Government’s recent announcement regarding a second national lockdown, it is more important than ever for fish and chip shops to adapt to the current climate and ensure they are able to operate through take-away and delivery
Since launching its “Click & Chips” campaign in September, Heinz has so far helped British chip shops to take over 6,000 orders, generating £80,000 worth of revenue.
Heinz teamed up with fish and chip shops up and down the country to launch a series of brand-new apps to celebrate the great British chippie and help save businesses from closure. There are now close to 30 “Click & Chips” apps actively taking orders, enabling chip shops to have their very own service where customers can pre-order from their smartphones.
The campaign set out to help get Britain’s chip shops back on their feet after the initial lockdown earlier this year, which saw a staggering 80% close . At the beginning of lockdown one of the biggest issues facing chip shops was a lack of infrastructure to launch delivery and click and collect services . With more uncertainty on the horizon, the campaign will continue to help to support chip shops during these challenging times.
Claire Traynor, Head of Foodservice at Heinz, says: “Fish suppers from the local chippy are a much-loved British institution - especially when paired with a dollop of Heinz sauce. But chippies, like many of us, haven’t had it easy this year. So, here at Heinz, we wanted to do something to help get them back on their feet.”
“By working together with fish and chip shop owners across the UK we’ve been delighted to help them start their own apps in the hope it encourages people to order directly from their favorite chippy and support them through these uncertain times.”
All apps are free to download on Apple and Android.
For more information and a full list of participating stores visit www.clicknchips.co.uk.