Introducing Ben’s Original™ Professional: New Look, Same Great Taste
Mars Foodservice has announced the change from UNCLE BEN’S PROFESSIONAL® to Ben’s Original™ PROFESSIONAL, signalling the brand’s ambition to create a more inclusive future, while maintaining its commitment to producing the best foodservice solutions for chefs and operators. In addition to the new name, Mars Foodservice has also removed the previous image on pack to create more equitable iconography.
The new packaging features the same navy blue and orange colour scheme, for which the brand has become famous to help instil familiarity to the end-user. Whilst the re-design emphasises the company’s desire to enhance inclusion and equity, what also remains is their commitment to producing quality products that have been specifically developed for the foodservice sector. The change will be reflected across the brand’s portfolio of dry rice and sauces that are a store cupboard essential across many sectors of the foodservice industry.
“Ben’s Original™ PROFESSIONAL is not just a name and packaging change – we believe everyone deserves to feel welcome, heard and have access to nutritious food,” said Rafael Narvaez, Global CMO and R&D Officer, Mars Food. “That’s why we’ve committed to taking actions and adapting our identity to enhance inclusion and equity in service of our new brand purpose to create meals, experiences and opportunities that offer everyone a seat at the table. The new design achieves the right balance between maintaining elements of our original identity, yet featuring an updated new look that reflects our commitment to supporting those who need it most.”
Ben’s Original™ and Mars Food are proud to support Fareshare, His Food and continue to partner with the Trussell Trust for the second year in a row. Through the shared campaign to Stand Against Hunger, Mars Food continue to raise awareness of the Trussell Trust’s work to help give everyone access to provide support and advice to those who can’t afford the essentials when they need it most. Additionally, earlier this year, Mars Foodservice joined forces with ‘the child food poverty taskforce formed and spearheaded by Marcus Rashford, and FareShare Greater Manchester to help provide support for vulnerable families and children over the festive period, where they donated over 200,000 portions of Ben’s Original™ PROFESSIONAL, to FareShare Greater Manchester, which they utilised to provide thousands of meals for vulnerable families and children.
For more information about Ben’s Original™ PROFESSIONAL, visit: Mars Foodservice - Aimia Foods
To find out more about the range of foodservice products the Mars Foodservice offer, please visit: www.mars-foodservice.co.uk