PUKKA BRINGS HALF-TIME HEAT TO CHIP SHOPS THIS SUMMER

As the nation gears up for a huge summer of international football, fish & chip shops have a major opportunity to drives sales on match days.

From pre-match orders to half-time hunger and post-match dinners, fans will be looking for the kind of full-on flavour that’s perfect for the game. With its new limited-edition Chicken Vindaloo Pie, Pukka is giving operators a fiery new menu addition designed to tap into that demand. Athol Dipple, Fast Food Professional’s Director, finds out more.

For takeaways and fish & chip shops, match days are always a big sales driver. But this summer, the opportunity is even bigger, with international football fixtures about to kick off. And, with many of the matches taking place stateside — meaning evening kick-offs for UK fans — operators are perfectly placed to tap into a wave of football supporters looking for the perfect half-time fix at dinner.

To help operators make the most of the occasion, Pukka has launched its hottest pie yet with a four-chilli rating – the new Chicken Vindaloo Pie – developed with matchday culture at its heart. Inspired by the iconic football anthem that’s been part of football fan culture for generations, the launch is designed to bring heat, full-on flavour and extra excitement to menus.

Pukka CEO, Isaac Fisher, says: “Where there’s football, there’s Pukka. And this summer, we want to help chip shops make the most of every match-day moment with a pie that’s bold, fiery and made to get people talking.

Our new Chicken Vindaloo Pie has been created to bring real excitement to menus, with full-on flavour and a serious kick of heat. It’s a limited-edition launch designed to help chip shops stand out, drive footfall – especially over half-time – and unlock extra sales during a huge summer of international football.”

Pukka is making sure operators have plenty of support behind the launch, with a major summer campaign designed to put the pie in front of football fans across multiple touchpoints.

Throughout the summer, the Chicken Vindaloo Pie will be backed by social and digital activity, shopper marketing, PR, podcast partnerships, influencer content and trade support, all designed to build awareness and drive demand. With activity inspired by the iconic track Vindaloo – and famous faces from football and music helping to bring the campaign to life – Pukka is creating a high-energy moment that operators stocking the pie can capitalise on over the summer.

Fisher continues: “We’re putting real investment behind this launch because we know how important football occasions can be for the trade. We want to help drive footfall into stores and give chip shops something that genuinely gets customers talking.

The reaction to the pie so far has been huge, and we can’t wait to see chip shops across the country getting in on the action.”

The Pukka Chicken Vindaloo Pie is available for fish & chip shops to stock throughout the summer as a limited-edition launch. Chip shop owners can also get their hands on bespoke Vindaloo POS including wobblers and tent cards, helping to drive even more customers through doors.

------------------------------------------

Stock up

now before the final whistle

by contacting your Pukka

representative, wholesaler,

or call 0116 264 4000.

------------------------------------------