Seattle’s Best CoffeeLaunches in Which Wich Cardiff

St David’s to meet growing demand for quality breakfast coffee

Seattle’s Best Coffee, part of Nestlé Professional, has officially launched in Which Wich’ newest store at Cardiff’s St David’s shopping centre, strengthening its presence on the UK high street as operators continue to prioritise quality coffee. With UK consumers drinking approximately 98 million cups of coffee per day1, breakfast remains one of the most important occasions to capture morning footfall.

Having officially opened on 24 January 2026, it marks Which Wich’ first location outside London, and the first to feature Seattle’s Best Coffee. The partnership brings together two strong American founded brands to deliver a coffee led morning offer designed to meet demand for convenience without compromising on quality, with smooth, great tasting coffee positioned at the heart of the breakfast experience.

Alongside Which Wich’s fully customisable breakfast and all-day menu, customers can enjoy Seattle’s Best Coffee to dine in or takeaway. The coffee menu features Henry’s Blend, served hot and iced, with classic favourites including lattes, cappuccinos, americanos and espressos and Aero Hot Chocolate. Quantitative research conducted by Nestlé Professional among UK shoppers highlights the strong appeal of confectionery inspired beverages across hot and iced drinks, with Aero hot chocolate being 51%2most popular. This supports plans to introduce collaborations made with Nestlé confectionery, helping operators drive incremental sales and engagement beyond core morning occasions and into later dayparts.

Seattle’s Best Coffee is known for its uncommonly smooth taste, consistent quality and approachable price point, qualities that make it well suited to high footfall breakfast occasions. With out of home coffee continuing to grow in value and frequency, the launch reflects Seattle’s Best Coffee’s ambition to support operators with a coffee offer that drives repeat visits, loyalty and incremental spend.

Rami Awada, Managing Director at Which Wich UK, said: “We’re extremely excited to be partnering with Seattle’s Best Coffee in our first UK site outside London. By blending our mouth-drooling breakfast line-up with Seattle’s Best Coffee, we’re giving customers a truly irresistible high street experience - from freshly toasted muffins and hot sandwiches to smooth, full-bodied coffee. We’re proud to launch this partnership and can’t wait to see it come to life from day one.”

Isabelle Fournier, Head of Beverages at Nestlé Professional UK&I, said: “Seattle’s Best Coffee is built on a long-standing belief that great coffee should be smooth, approachable and easy to enjoy. Bringing the brand into the new Which Wich Cardiff St David’s store allows us to showcase what Seattle’s Best Coffee does best in a busy high street breakfast environment, offering quality and consistency without complication.

“This launch reflects our ambition to grow Seattle’s Best Coffee across the UK, supported by simple operations, strong value and the backing of Nestlé’s expertise and sustainability credentials.”

The Cardiff opening builds on Seattle’s Best Coffee’s wider UK expansion under Nestlé Professional, with the brand now available across multiple out of home channels including workplaces, education and healthcare. Designed for both served and self-serve environments, Seattle’s Best Coffee supports operators with easy-to-use equipment, barista training and full point of sale toolkits, helping deliver consistently great coffee every time.

To find out more about Seatle’s Best Coffee please visit: https://www.nestleprofessional.co.uk/coffee/commercial-coffee-machines/seattles-best-coffee