Smales are delighted to announce the appointment of Darren Russell to the role of National Sales Man

The new role will head up our regional selling teams to help maintain and improve existing sales, with a focus on strategically growing our Fish & Chip shop customer base across all areas the UK.

Sales & Marketing Director, Bobby Joyce, said “We are delighted to appoint Darren to our senior management team. Since joining the Company in 2006, Darren has built up a substantial amount of knowledge of the Fish & Chip Sector and is highly regarded by Fish Friers and colleagues alike. As the largest supplier of Frozen At Sea fillets direct to Fish & Chip Shops we are committed to offering our customers, existing and new, the widest choice of brands and the best possible service. Having started with the business as a junior Sales Executive, Darren’s journey to this new role is another example of our proud tradition of developing and rewarding our employees and I know his experience and work ethic will be vital to our future success.”