Supplier of the Year
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- Apr 5, 2025
- 1 min read
‘Supplies, supplies!’ National Fish & Chip Award is delivered to Dennis Crooks

The success of fish and seafood wholesaler Dennis Crooks Fish Merchants has accelerated further, as it collected the sought-after Supplier of the Year gong at the National Fish & Chip Awards, to reward its excellent dedication, service and products for businesses in the fish and chip industry.
The Supplier of the Year category is driven by a passion to highlight the integral role distributors play in making sure operators across the nation have the freshest, top-quality products, including fish, potatoes, oils, condiments and everything in between, for that all-important happy customer experience.
As trusted partners within the industry, the three finalists which also included – KFE and V.A. Whitley – were also recognised for their commitment to being indispensable parts of the supply chain, offering guidance, support and showing solidarity with their clients.
The award was handed to the team by the ceremony’s host, television’s Matt Baker. William Crooks says of the victory: “We are absolutely over the moon to have been recognised with winning the supplier of the year award. Not only is it a testament to the hard work and dedication all of our team show it’s a real highlight for the fresh fish industry as a whole.
“I’d just like to take this opportunity to thank all of our customers, (some of whom have been with us from the very start) without their support we wouldn’t be able to continually invest in the future of our business.”

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