The boom in the UK’s chicken shop scene

Fried chicken is quickly becoming a global powerhouse within the fast-food sector. Its crispy, flavourful profile and versatility - served in buckets, burgers, wraps, or wings – makes it a customer favourite across the nation. Middleton Foods, the UK’s leading supplier of premium chicken coating systems, recently revamped its hugely successful chicken breading brand, “Rooster’s”. With a fresh new look, Rooster’s now epitomises a contemporary, modern brand representative of the fried chicken phenomenon which has driven the boom in the UK’s chicken shop scene.

For operators looking to add the perfect fried chicken to their menus, look no further than Middleton Foods’ Rooster’s Regular Chicken Breading. Offering a well-balanced combination of delicious herbs and spices and creating the ideal light golden breading, operators can provide customers with the perfect crunch to their chicken menu items. But why not go that one step further? Middleton Foods has extended its hugely popular ‘Roosters’ range of chicken coating products with the addition of its new Roosters Hot Dipping Sauce. A newly launched, cluckin’ hot product to help operators liven up their menus, operators can serve alongside fried chicken, drench hot fried wings, smother over smash burgers and even slather it atop loaded fries! Mouth-wateringly delicious, the bold and fiery Dipping Sauce is the perfect accompaniment – simply blend the dry mix with boiling water, whisking until smooth. Microwave for one minute, stir and serve.

To ensure you’re offering a variety of flavours to appeal to the tastes of all customers, Rooster’s Southern Fry Gravy is a rich, peppery, velvety gravy that compliment all cuts of chicken. Quick and easy to prepare, operators just add water and simmer, making it a convenient choice for busy kitchens. Ideal for pouring and dipping, Rooster’s Southern Fry Gravy combines tradition with modern convenience, ensuring a delicious, satisfying addition to any fast-food menu.

For further information about Rooster’s, please visit www.roostersbreading.com. Alternatively, please call Middleton Foods on +44 (0)1902 608122.