Young’s Seafood celebrates hitting 2020 packaging reduction targets ahead of schedule

Grimsby, U.K. – December 2020: Young’s Seafood is celebrating a major milestone in reducing its environmental impact and promoting sustainable business practices after meeting all its 2020 targets for packaging reduction, ahead of the self-imposed end of year deadline.

In 2018 Young’s committed to reduce plastic packaging by 10%, whilst significantly cutting its use of paper packaging. This was part of a broader strategy to ensure that 100% of all its packaging is reusable, recyclable or compostable by 2025.

Young’s is proud to have now achieved those targets early, successfully removing over 170 tonnes of unnecessary paper packaging and 300 tonnes of plastic packaging in the process.

To achieve its targets on plastics, which are linked to the UK’s Plastics Pact, it undertook a review of its entire product range. In addition, Young’s was able to replace 127 tonnes of other plastics with recyclable materials.

Young’s success has been down to its focused strategy which comprises of five distinct components: Redesign, Remove, Reduce, Reuse and Recycle.

Helen Nickells, Head of Packaging Development at Young’s said: “We are hugely aware of our responsibility to bring great tasting seafood to the nation’s table in a sustainable way and to reduce our use of packaging is a vital part of this.

“The packaging reduction we have achieved to date has also allowed us to generate additional environmental benefits, including taking 256 lorries of the roads and significantly reducing our carbon footprint.

“This is not the end of the road by any means, the results to-date are brilliant, but we must not lose site of the journey ahead.”

About Young’s

Young’s Seafood Limited is the UK’s leading fish and seafood business, inspiring consumers to love fish through its fresh, frozen, own-label and branded products. Proudly making delicious fish dishes for over 200 years, the company is home to the Young’s brand - famous today for making family favourites such as Chip Shop and the UK’s number one premium seafood brand, Gastro.

Young’s is a leading supplier of seafood to the hospitality industry offering an extensive portfolio of products through its Young’s Foodservice and Kingfrost brands. Proudly British, Young’s International offers its exceptional quality frozen fish and stand out innovation to countries around the world.

Young’s believes in doing the right thing by its people, planet and partners. Through its Fish for Life programme, it is dedicated to doing this in a responsible and sustainable manner that protects the industry and the environment.

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