Category Insight and Customer Demand Behind The Re-Launch Of Country Choice Tiger Bloomer

Acting on category insight, and demand from its customers, Country Choice has added a Tiger Bloomer back to its range of breads.

“The new Tiger Bloomer will create a genuine point of difference on a retailer’s in-store bakery fixture, and for those who are preparing freshly made sandwiches it can also be used as a delicious, premium alternative to more traditional bread carriers”, says Phil Carratt, Head of Marketing and Strategy at Country Choice.

“Demand for speciality breads is on the rise and we are pleased to be able to offer our customers a product that they have been asking for and one that will help them meet consumer desire for high quality, speciality breads.”

Tiger bread - named to reflect its stripy golden ‘cracked crust’ - has grown in popularity in recent years, becoming a popular option within the speciality bread section. Country Choice’s Tiger Bloomer owes its distinctive appearance to flour paste, which is brushed on before baking. During baking the flour paste dries and cracks to create a two-tone effect similar to a tiger’s markings. The flour paste also helps to give the crust a distinctive flavour.

The new 400g Tiger Bloomer comes in cases of 14 and should be baked from frozen: simply take the required number from the outer case and bake for 9-10 minutes at 180°C. The Tiger Bloomer – which has a one-day shelf life once baked – will complement any number of sandwich fillings including sliced meats, cheeses and deli-style mixes.

For further information visit www.countrychoice.co.u