Pan’artisan

For Fast Food Professionals Pizza Products & Equipment

The UK seems to be evolving into a nation of ‘foodies with demand for gourmet and premium versions of our everyday favourites, such as burgers and pizza on the rise, as consumers become more discerning over the quality and provenance of ingredients.

A Mintel report reflects on the wave of consumers trading up to trendier formats, saying ‘one in three (34%) pizza users in the UK are interested in buying pizzas featuring different kinds of bases, like flat bread or sourdough, rising to 39% of households with kids under the age of 15.’

It’s this kind of innovation that operators can utilise to keep their offering current and exciting. Peter Backman, foodservice expert and managing director of Horizons tells Fast Food Pro Mag.. “Operators don’t stand still, they adapt in a surprising number of ways. Our Menu Trends research has revealed that kitchens are continuing to modernise cheaper dishes by giving them a new twist and a trendy name. It’s a challenging time for operators with competition at its most intense. Those that maintain their quality, keep their menus fresh, their prices competitive and think of new ways to adapt the old will emerge the winners.”

Pan’Artisan’s successful bakery business was founded on authentic, Neapolitan pizza dough recipes. Its award-winning range of pizza bases, dough balls and speciality breads have been praised by many in the industry for their ease of use, convenience and authenticity.

The beauty of a pre-made dough ball / part-made pizza base is the time-consuming, specialist work has already been done so all that is required of chefs is for them to create their own recipes as if from scratch. The range of dough balls Pan’Artisan offers includes Easy Stretch for those with limited skills in the kitchen; Sourdough for the latest on-trend option; Naan Bread, which is made to a traditional recipe containing yoghurt to give it a distinctive ‘naan bread’ flavour, for something rather different, and regular Pizza Dough for the authentic, Italian pizza. All of which give operators plenty of versatility with the ability to add signature ingredients and adapt the size and shape so products can be made bespoke to their exact needs

Pan’Artisan uses traditional methods and innovative recipes to create their hand-finished products and have been supplying frozen, un-topped pizza bases and dough balls (for those that want to stretch their own) for many years. Sometimes perception is that frozen bases won’t produce a good quality pizza, and that there is a need to invest in a pizza oven in order to produce a good pizza, neither of which is true!

Richard Jansen, Managing Director, Pan’Artisan; “Using a good quality, pre-made pizza base banishes the time consuming, labour-intensive and skilled practice of making and proving your own dough. By creating your own topping combinations and incorporating on trend ingredients, operators can produce a range of pizzas that offer a point of difference and profit margin potential.”

Supplied part-baked, frozen, Pan’Artisan’s range of pizza bases are hand-finished and made using the finest quality ingredients. They contain less than 1% salt, essential for today’s health conscious consumer, and contain no GM products, artificial flavours or preservatives. Operators can choose from various base sizes of thin crust; delicate, crisp and light, or deep pan; light, fluffy and very easy to handle. The range also includes an extremely popular wood fired base, made using an authentic Neapolitan recipe and put through a 48 hour natural proofing process to allow the flavour in the dough to develop fully. It is then hand-stretched, topped with a rich tomato sauce and part-baked in a traditional wood fired pizza oven before being quick frozen to attain all of the taste with maximum convenience.

In response to the needs of consumers with a gluten allergy, Pan’Artisan also has two Gluten-free bases; a 10” traditional and a 10” Italian spiced, both available in thin crust. The exceptional quality and great taste of Pan’Artisan’s gluten free bases won them highly commended in The Free From Food Awards in 2014 - the awards celebrate the best foods on the market that are free from one of the ingredients that trouble so many food allergy and intolerance sufferers including wheat, gluten, dairy, eggs, yeast, nuts and soya.