“Love British Food’s” new campaign working with Young Farmers
The Love British Food campaign has announced a series of activities planned on the build up to Autumn’s British Food Fortnight.
Alexia Robinson, founder of Love British Food, explains: “If ‘British Food’ was a brand like any other it would have a TV and marketing campaign telling consumers about the superb standards of British food and promoting the buy British message. It is not; but what it does have is a network ‘army’ of superb, inspirational, young farmers across the country who are increasingly taking it upon themselves to do what they can to promote their industry whether via social media or through the deep reach they have in their communities. We want to tap into their energy and get them all to be walking, talking advertisements for British food.”
Activities kicked off this Spring with a ‘My name is…’ social media campaign in the build-up to Easter, the first major food shopping decision-making time for consumers. Love British Food calls on young farmers to post a photograph of themselves and their farm on Twitter and Instagram saying very simply what they produce and highlighting a high standard they adhere to. Using the hook ‘My name is…’ and hashtags #BritishFoodisGreat #LoveBritishFood, the aim is to make the link between farmers, food producers and top quality British food. Celebrity farmers are being invited to post ‘My name is…’ messages in support.
Richard Bower, youngest ever candidate for Vice President at the NFU and a young farmer from Staffordshire said: “I am incredibly passionate about British food and farming and really looking forward to encouraging other young farmers to shout about what they are doing around the UK. We should all be proud to be involved with the British food industry and this campaign will really help promote what we do.”
The campaign extends into the Autumn during British Food Fortnight, 22nd Sept – 7th Oct, to promote British food. The group plans various activities wearing ‘British Food is Great’ t-shirts and explaining to people why they should buy British; visiting local schools to give talks; and reaching out to pubs and takeaways, to promote their British supply chains.
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What Resources Are Available To Help People Take Part?
* Keep a look out on www.lovebritishfood.co.uk for details of all the activities, lots of ideas for taking part and 14 things you can do - one for each day of British Food Fortnight. Check out our What’s Happening Map for foodie events taking place near you. Download our bunting and posters. Be the first to hear the news by following the activities on Twitter @LoveBritishFood, #LoveBritishFood, and Facebook: Love-British-Food